When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
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There are so many considerations. When is it the right time? Should you identify your own successors? Whose advice do you trust? How do you prepare for the loss of power?
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ECOzone for Publishers is aligned with GARM’s Suitability Framework and will give publishers a view of carbon generated by activations through Ozone.
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Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.
Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023’s Barbenheimer phenomenon.
Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.
Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
Since starting five years ago, brands and media companies have started to do more, but is it enough?