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New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.

As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.

Most people in the industry want to pay more attention to mental wellness, but many feel unable to talk about this issue in the workplace. How can leaders change this narrative?

We must stop pretending that leaders advocating for four days a week or more in the office care about inclusion.

Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.

Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.

With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.

Channel 4’s latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.

After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.

Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.