The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
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The latest probe relates to People’s Forum: The Prime Minister.
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We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.
The brand is targeting specific audiences in north-west Barb region.
As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.
