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We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way. 

Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.

Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.

This year, the scheme covers three areas: business, talent and charity.

An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.

August box office was led by impressive runs from Deadpool & Wolverine, It Ends With Us and multiple family films. September is likely to be quieter before a big Q4.

The streaming company has struck similar deals in the US.

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.