Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
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Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.
| Maria Iu
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.
More positively, the latest IPA Agency Census found that the number of women in the C-suite and the proportion of non-white employees both saw an increase, while staff turnover fell.
Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.
Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.
| Maria Iu
The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.
The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.