Rajar Q2 2024 analysis: Commercial radio has notably continued to increase its share of listening relative to the BBC, achieving a record share of 55%.
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The AA taskforce’s first report urges advertisers to learn about AI tools at their disposal while cautioning about the need to do so with safety and legality in mind.
More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?
Co-founders Stephen Colegrave and Peter Jukes still believe in the advantages of print. The pair discuss a new culture edition under consideration and taking on the US market.
Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
The battle for succession in the Murdoch family is turning out to be even more dramatic than fiction, and just as emotionally charged, with the outcome in Reno potentially affecting everyone in the media.
By creating a more collaborative relationship, CMOs and CFOs can dispel misconceptions around marketing and establish clear, shared objectives.
The TV and OMD veteran shares what he’s learned from six decades in the industry, from creating his own job to the future of second-by-second TV measurement.
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
The ChatGPT developer is throwing its hat into the search ring and says it wants to work with publishers to improve the product. But how friendly will this tool be when it comes to referral traffic?