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Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.

2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.

Mahon will discuss the unique role of BVOD in a competitive streaming landscape.

The Media Leader asked some of the UK’s top strategic minds to share their thoughts.

Co-productions were hit hard in 2023/24, with exports falling by 28%.

Special project comprises long-form content including a video interview with Sadiq Khan and photo gallery documenting the crisis.

Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.

The purchase strengthens Adwanted’s data division.

Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape. 

The line between video games and social media has blurred and brands that recognise this could stand to benefit by integrating gaming platforms into their digital strategy.