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Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.  

Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.

Conservative-friendly press harp on about Labour non-scandals to their own detriment.

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.

It can be tempting to feel worried about the busyness that lays ahead for the rest of the year. But opening your mind up to learning new skills will serve you over the autumn and beyond.

Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.

Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.

Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.

Analysis: The streaming platform’s second upfront season brought many questions still.

GroupM had forecast the $1tn mark to be reached in 2025.