Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
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The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
This is the moment to reflect on how we address the fundamental problems in society. There is certainly a role for brands and the business community.
| Maria Iu
TV spot is supported by OOH and social ads.
This year’s cohort will be announced on 23 September.
Bauer stablemate Fleur East and director of audio Gary Stein will also make an appearance.
Early entry deadline is 9 October.
With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.