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That hollow feeling from being made redundant will fade. Here’s how to approach the immediate aftermath to get the very best out of the situation.

The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Full report available at: Mediatel > Connected > Consumer Surveys

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society. 

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard. 

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.