The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.
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Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.
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Chief revenue officer Veriça Djurdjevic announced she was leaving in July.
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The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.
