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Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.
Undoing decades of inequality takes time and we have made recent gains. So let’s keep DEI a topic of discussion and embrace the opportunities.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.
Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
Giffgaff is the launch brand partner to be featured in a new advertising reel.