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Associated Newspapers has launched an electronic version of its morning freesheet Metro.e-Metro lets readers view a copy of the day’s Metro online, giving them the opportunity to instantly print, zoom and search for text, bookmark relevant pages and save a digital version of the newspaper to their computer for offline reading.Subscribers to e-Metro will receive… Continue reading Digital Version Of Metro Launches

JCDecaux has announced that its revenues for the six months ending June 30 were up 4.8% year on year to €1.067.6 million. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 9.5% reflecting a strong second quarter, said the outdoor giant. Core advertising revenues, excluding revenues related to the sale, rental and… Continue reading JCDecaux Reports H1 Revenue Rise

Sir Martin Sorrell’s WPP Group has made a £1.08 billion formal hostile takeover bid for Taylor Nelson Sofres to shareholders, following four earlier rejected bids. WPP hopes the bid will finally put an end to TNS’s planned merger with its German rival company, Gfk. WPP’s statement said: “WPP announces that the offer document containing the… Continue reading WPP Makes Hostile Takeover Bid For TNS

An estimated 45 million households worldwide received HDTV services via DTH, cable, IPTV and DTT at the end of 2007, according to a new report. The IMS Research study The Worldwide Market for High-Definition TV Equipment & Services – 2008 Edition also found that approximately the same number of HDTV sets shipped during 2007. IMS… Continue reading HDTV Market To Reach 255 Million Households in 2013

July saw the release of the IPA’s Q2 2008 Bellwether Report, with the third consecutive quarter of cuts and to the greatest extent since 2001. All sectors within marketing have suffered cuts, with the exception of the internet. However, even this market was not immune to the downturn with budgets only increasing by 6%, the… Continue reading INSIGHTanalysis: Media Healthcheck – July 2008

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

MySpace and Warner Music Entertainment have joined forces to launch a new online comedy channel, called MySpace Comedy UK.The channel will host an online comedy platform developed by Warner, Comedybox.tv, which includes rare clips from well-known comedy acts as well as new acts, animations and user-generated content.MySpace will be responsible for hosting the site and… Continue reading MySpace And Warner Team Up To Launch Online Comedy Channel

Channel 4’s Big Brother pulled in nearly 3.3 million peak viewers last night, ahead of BBC One’s Colin Jackson – The Making of Me and ITV1’s Harley Street.The daily round-up of events from the Big Brother house, which saw Maysoon leaving and the housemates failing their weekly shopping task, gained an average 14.8% audience share… Continue reading Big Brother Tops BBC And ITV With 3.3 Million Viewers

BBC Worldwide has appointed Helen Kellie, formerly of the BBC, to the new position of director of marketing.Kellie will be responsible for creating a more consumer-facing international operation, building up BBC Worldwide’s marketing and audience research functions.Reporting directly to the chief executive John Smith, Kellie will also be expected to prioritise international marketing activity and… Continue reading BBC Worldwide Appoint New Marketing Director

Freesat, the joint free satellite service from ITV and the BBC, has appointed ITV director of group development and strategy Carolyn Fairbairn as its new chairman.She will take over when the current Freesat chairman, Tim Davie, steps down from his role at the organisation in September, following his appointment as BBC director of audio and… Continue reading Carolyn Fairbairn Appointed New Freesat Chairman