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Total communications spending in the US is projected to increase 5.4% to $923.91 billion in 2008, according to a new forecast from Veronis Suhler Stevenson. VSS predicts that strong gains in the US institutional and alternative media sectors will offset the downward pressure of declining traditional advertising spending. Broadcast TV is expected to surpass newspapers… Continue reading US Communications Spending To Grow 5.4% In 2008

comScore has released a new study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9% compared to… Continue reading Social Networking Enjoys Worldwide Growth

The last in the series of BBC One’s Bonekickers pulled in nearly 4.5 million peak viewers last night, with a 19% audience share between 9pm and 10pm.Channel 4’s Secret Millionaire triumphed again with over 4 million peak viewers, gaining just 3% less of the audience share than BBC One during the hour-long slot.ITV1’s Trinny and… Continue reading Bonekickers Ends On A High

The BBC is launching a new Gaelic digital television channel on September 19 called BBC ALBA.Going on air at 9pm, the channel has been co-funded by MG ALBA, formerly known as the Gaelic Media Service.It will cost £14 million with £10 million from MG ALBA and £4 million from the BBC.BBC ALBA will broadcast on… Continue reading BBC To Launch Gaelic TV Channel

Bauer Media’s Q magazine has appointed Matt Mason to the newly created role of senior editor as it gears up for an autumn redesign.The magazine has also secured a string of contributing editors – including Miranda Sawyer, David Quantick and Billy Bragg – in time for the unveiling of its new look on September 27.Mason… Continue reading Q Appoints Senior Editor Ahead Of Redesign

Carphone Warehouse is to sponsor the fifth series of ITV’s talent show The X Factor.The company sponsored the show last year having previously sponsored Channel 4 show Big Brother.However, it ended its association with the reality show following the Celebrity Big Brother racism row in January 2007 (see Carphone Warehouse Hangs Up On Big Brother).The… Continue reading Carphone Warehouse Secures The X Factor Sponsorship

Bauer Media and SnapNow have signed an exclusive six month partnership to launch a new on-the-go interactive advertising tool.SnapNow, the mobile visual seach technology company, has developed a technology to move interactive ads forward by removing the need for Quick Response codes to be embedded in the advertising copy.Bauer is set to benefit from the… Continue reading Bauer And SnapNow Join Forces To Launch New Ad Tool

BBC One stole the show last night, gaining the highest number of viewers compared to its rival channels from 8pm onwards, with only a short break for the second episode of ITV1’s Coronation Street between 8.30pm and 9pm.New Tricks continued to dominate the 9pm Monday evening slot, pulling in more than 8.3 million viewers with… Continue reading BBC Stole The Show With New Tricks

Mike Spicer, group MD of EHS Brann, discusses effective straplines and how they can be used to cement a brand in consumers’ vocabularies.The issue of straplines, whether to have one or not or change a long standing one, is hotly discussed. They can be incredibly powerful tools in cementing a brand in the lives and… Continue reading Effective Straplines

The Local Radio Company is set to launch Jazz FM on October 6, after it secured a three year license deal with the Guardian Media Group (GMG).The relaunch was first announced in June this year as The Local Radio Company released its interim financial results (see Jazz FM Set For Autumn Return).The station was sold… Continue reading Jazz FM Set To Relaunch In October