More Uk articles

Over two million more people used the internet in Q1 2008 than in the same period last year, according to figures released by BMRB. Growth is up 6.6% across the UK, to 31.6 million people compared to the same period last year. The figure shows online usage is slightly down on Q1 2006-2007.Usage LocationThe comfort… Continue reading Online Usage Round-Up Q1 2008

UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

Bauer Advertising and Doritos have teamed up for a new a consumer generated ad promotion.Doritos is investing £2.5 million in the promotion, which uses Bauer’s mobile UGC service Eyevibe, to invite consumers to make and select the next Doritos TV advert.The media campaign marks the first time Doritos has used a mobile WAP platform as… Continue reading Bauer Advertising Announces New Mobile Deal With Doritos

April was a mixed month for the terrestrial stations, with Five and GMTV posting year on year increases, while ITV1 and Channel 4 recorded losses. The best performance came from the breakfast station, which saw its revenues grow by 8.2% to stand at just over £5 million.Revenues for Five went up by 3.3% during April… Continue reading TV Market Round-Up – April 2008

Gustavo Antonioni is join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director.The former Marvel Entertainment and Warner Bros executive will be responsible for driving the global marketing and licensing strategy for ITV’s key commercial brands such as Coronation Street, Dancing on Ice and Hell’s Kitchen. He… Continue reading International Brand Chief To Join ITV’s Global Division

Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services

Xfm is set to kick-start a new outdoor marketing campaign in June to promote its ‘All Day Breakfast’ show with Alex Zane.The 24-hour show will broadcast live gigs taking place across London on June 21 from stars such as Paul Weller and Primal Scream.To support the event, a campaign by Superhero – a London-based design… Continue reading Xfm Launches All Day Breakfast Campaign

Britain’s Got Talent topped the TV ratings again last night, beating England v USA on Match of the Day Live.ITV’s third live semi-final of Britain’s Got Talent attracted 8.1 million adult viewers, ahead of BBC One’s Match of Day with only 6.5 million.George Sampson bagged his place in Saturday’s final with his ‘Singing in the… Continue reading Britain Scores Against England

Last night saw The Apprentice go head to head with the second Britain’s Got Talent live semi-final, with the ITV1 show emerging the victor in the ratings war.Britain’s Got Talent, which ran from 8.30pm to 10pm, had a peak audience of 8.6 million adult viewers, a 36.5% share of viewing.Appearing again on Saturday’s final will… Continue reading Britain Beats The Apprentice

Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On