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Brad Little has been confirmed as a panellist for the second session at MediaTel Group’s Future of Online Seminar, which is taking place on November 25.As Industry Solutions Leader, Little works across a range of disciplines including word of mouth through Nielsen’s Buzz Metrics.Little joins Google’s Dominic Allon and Nick Suckley from agenda 21 to… Continue reading Nielsen’s industry solutions leader confirmed on MediaTel Online panel

A new survey published by the Advertising Association today shows that people find advertising helpful, informative and entertaining.The first results of the new regular polling research to measure attitudes to advertising found that consumers recognise the benefits of advertising.Around 64% of people agreed that advertising is a good way to find out about new products,… Continue reading Advertising Association survey reveals positive results

BSkyB is the favourite to acquire the British operations of Italian telecoms giant Tiscali.BSkyB has made a £450 million bid to buy the Italian firm’s UK business, according to a report in the Sunday Times.The Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations, said the Sunday… Continue reading BSkyB favourite to acquire Tiscali

The Economist has appointed Phil Cutts, former head of marketing at the PPA, to head of research in its ad marketing division.Cutts will be responsible for the news magazine’s syndicated surveys and online reader panels, working closely with the sales team, and reporting directly to the head of operations Alan Dunachie.His role at the PPA… Continue reading The Economist appoints Phil Cutts

BSkyB has made a £450 million bid to acquire the British operations of Italian telecoms giant Tiscali. According to a report in the Sunday Times, the Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations. In September, the Carphone Warehouse bid £150 million less than had been… Continue reading BSkyB Makes £450m Bid For Tiscali

ZenithOptimedia downgraded its UK ad forecast for 2008 and 2009 in October, predicting that significant would return in 2010. It forecast that total UK adspend would fall 2.1% this year, with an increase of 1.5% expected in 2009, down from its June prediction of 5.6% growth (see UK Adspend Forecast Downgraded By ZenithOptimedia). Zenith also… Continue reading INSIGHTanalysis: Media Healthcheck – October 2008

BSkyB’s latest results saw profits grow by 21% year on year, though revenues only grew by 5% based on the same period. 334,000 new customer additions were added in their Q1 (financial year running July – June) with churn now standing at 10.9% – resulting in a net customer growth of 87,000 – which takes… Continue reading BSkyB’s profits grow faster than revenues

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

BSkyB today reported a 21% increase in first quarter profits and the addition of 87,000 new customers, taking the broadcaster to over 9 million subscribers for the first time.Sky’s chief executive, Jeremy Darroch, said the business had its best performance it the first quarter in terms of customers for five years.As a result of Sky’s… Continue reading BSkyB Reports 21% Profit Rise

Google is set to launch a new agency incentive programme to push advertising on its YouTube online video platform.The incentive programme, which will launch in January, follows the end of the Best Practice Funding (BPF) commissions for search campaigns.Google is currently approaching agencies with plans to drive online video growth through incentives and funding for… Continue reading Google To Launch Agency Incentives To Drive Ads On YouTube