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Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network

Independent News & Media has reported an 8.4% rise in UK operating profits for 2007. The group, which owns the Independent, Independent on Sunday and Belfast Telegraph, saw its operating profit increase to €15.5 million (£12.1 million). Revenue in the UK increased 18.3% to €268.1 million (£210 million), with advertising growth of 5.5%. The Independent… Continue reading Profits Up At Independent News & Media

A new forecast from Magna Global predicts that US DVR subscriber households will number 42.7 million (36.3% of TV households) by 2012. This is up from Magna Global’s original estimate of 24.6 million (22.1% of TV households) as of the end of the fourth quarter of 2007. By 2012, Magna expects that video-on-demand will reach… Continue reading US DVR Subscriber Households To Reach 42.7m

Ofcom’s latest digital television update, for the fourth quarter of 2007, reveals that there were 524,500 net UK household conversions to digital television (DTT), following 361,700 additions in the previous quarter.Freeview experienced its strongest quarter so far, with four million units sold, while the digital cable and satellite platforms together added over 280,000 digital households,… Continue reading 524,000 UK Households Went Digital In Q4 2007

The start of the new series of The Apprentice attracted around six million adults to BBC One last night, giving the channel a 26% viewing share between 9pm and 10pm.The programme, which divided the final 16 hopefuls into teams of girls versus boys to sell a van load of fresh fish, was the most watched… Continue reading The Apprentice Bags Six Million

Peter Bowman, general manager of JICIMS, provides an update on the latest in the development of an online planning currency…JICIMS is making progress. The key stakeholders in JICIMS – that’s the Joint Industry Committee for Internet Measurement Systems – are determined to resolve the many outstanding issues on the road to providing both definitive internet… Continue reading JICIMS – Making Progress

Kangaroo, the forthcoming video-on-demand service from BBC Worldwide, ITV and Channel 4, is said to be in the final stages of development and looking for an ad sales house.The search is reported in the trade press as being the last hurdle for the venture, which is due to launch in the summer.Ad space on the… Continue reading Kangaroo “In Final Stages” Of Development

UK internet traffic to video websites increased by 178% between February 2007 and 2008, according to online intelligence service Hitwise.A Hitwise custom category of the top 25 video websites in the UK accounted for 2.22% of all UK Internet visits in February 2008, equivalent for one in every 45 internet visits that month.“Online video is… Continue reading Internet Traffic To Video Websites Increases 178%

Sam Branson, son of Sir Richard, is to present a series of shows for Kiss Radio in his new role as official green ambassador for the station.Branson will host a special Kiss the Planet series on the Kiss Radio network throughout 2008. He will debut on the station in the breakfast show on March 27… Continue reading Kiss Radio Signs Sam Branson As Green Ambassador

Channel 4 has unveiled its spring line-up, with a new series of The Charlotte Church Show and shows featuring innovative chef Heston Blumenthal.Blumenthal has been signed on an exclusive two year deal understood to be worth around £400,000, which will see him star in one show, Big Chef, Little Chef, where he will attempt to… Continue reading Channel 4 Unveils Spring Line-Up