More Uk articles

Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008.This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007 Total Advertising Expenditure (£ Millions) Press     7,716 Television     4,671… Continue reading UK Adspend Grew 4.2% In 2007

The opening games of Euro 2008 got off to a good, if not spectacular, start for the big two terrestrial channels.BBC One’s coverage of the opening ceremony – and the first tournament match between Switzerland and Czech Republic – attracted an average of just under 3.3 million adults (with a 27.9% share of viewing).This proved… Continue reading Respectable Viewing Figures For England-less Euro 2008

AOL has announced the expansion of its ad-network Platform-A into Europe, naming Brendan Condon as head of international operations.Randy Falco, AOL chairman and CEO, said: “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.“This… Continue reading AOL Expands Platform-A Ad Network Into Europe

Simon Long is to take up the newly created position of daytime editor at Bauer Radio’s dance music station, Kiss 100.Long will be responsible for managing the daytime schedule of the Kiss 100 station, executing programmes, working with presenters and ensuring engaging content is produced to run on Kiss’ on-air and off-air platforms.He will report… Continue reading Kiss Appoints New Daytime Editor

The latest research from Mediacells reveals that mobile sports pages were accessed an average of ten times per unique user, with 58% of visits made via Nokia phones.The data, taken from a survey of 50 million mobile internet pages, also revealed that the peak time for accessing mobile sports pages is 4pm.Sony Ericsson’s are the… Continue reading Sports Pages Popular With Mobile Users

Informa, publisher of Lloyd’s List, is holding preliminary talks with United Business Media (UBM) over a merger that could create a business-to-business giant valued at around £3 billion. Following press speculation, Informa confirmed in a statement it was discussing an “all-share merger”. Informa, owner of market research firm Datamonitor, has been seen as vulnerable to… Continue reading Informa Holds Merger Talks With UBM

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007

Currently 19% of UK households consume online video on a regular basis, up 8% from August 2007, according to new research. The Deloitte Digital Index forecasts that in five years’ time this figure could realistically grow to more than 50%. The research provides detailed commentary on 12 key metrics, including mobile TV, MP3 players, online… Continue reading 19% Of UK Households Watch Online Video

MTV Networks UK is to relaunch its MTV News service with a new look website as part of its strategy to better engage with its youth audience.The relaunch, which will see an increase in multi-platform content, will include updated graphics and a brand new MTV News logo.The new look website will give users access to… Continue reading MTV To Relaunch News Service