UK online ad spending will pass £3 billion in 2008, and show healthy growth despite financial and political uncertainties in Britain, according to a new forecast from eMarketer focusing on the year ahead. E-commerce will also thrive, passing £50 billion as more consumers avoid the stress of crowded transport systems and city centres to shop… Continue reading UK Online Adspend To Pass £3bn In 2008
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Nearly $28 billion was spent online in the US during the Christmas period, a year on year rise of 19%, according to the latest figures from ComScore. ComScore said that between November 1 and December 27, shoppers generated record online sales that were up from $23.5 million (£11.75 million) in 2006. “Even as the holiday… Continue reading $28bn Spent Online In US Festive Season
A new forecast from GroupM predicts that the UK will be the first major economy where advertisers spend more online than on TV ads. According to the GroupM forecast, UK internet adspend will overtake TV adspend in 2009. In addition, the media planner and buyer said that Sweden will this year become the first country… Continue reading UK Online Adspend To Overtake TV In 2009
The number of UK consumers searching for post-Christmas sales online more than trebled during the 2007 holiday period, according to new research from online intelligence service Hitwise.Hitwise said that there were 249% more UK internet searches for the term ‘sales’ for the week ending 29 December 2007 than for the comparable week in 2006.There was… Continue reading Searches For Post-Christmas Sales More Than Trebled In 2007
IPC Southbank is relaunching its leading kitchens title, 25 Beautiful Kitchens, with a new look and amended title – Beautiful Kitchens.The new version shall be available from the February 2008 edition, and will include more pages of real-life, high-end kitchens together with at least 20 case studies per issue and an informative news section.Commenting on… Continue reading IPC Relaunches Beautiful Kitchens
IPC Southbank has announced that it is to sell Practical Parenting magazine to Magicalia.The latest ABC figures, for January to June 2007, show that Practical Parenting had a total circulation of 38,945 copies, down from 43,465 for the same period a year earlier.Jackie Newcombe, managing director of IPC Southbank, said: “Southbank’s strategy is to appeal… Continue reading IPC Southbank To Sell Practical Parenting
ITV1 has announced a major schedule overhaul, starting from 12th January, which includes Coronation Street now having two episodes on a Friday evening.As a result, the channel’s most popular show will no longer air on a Sunday. Fellow soap Emmerdale will also be dropped from Sundays and will instead run for 60 minutes on a… Continue reading ITV1 Overhauls Schedule
According to the recently released ChoiceStream 2007 Survey of Viewer Trends in TV & Online Video, 55% of US TV viewers watch some type of video on their computers, mobile devices or digital media players. It added that 66% of these consumers are watching at least one hour per week through these alternatives. Video-watching on… Continue reading Over 55% Of US TV Viewers Watch On Alternative Devices
The past year has been an exciting one for the radio industry, and just before Christmas there was a major move when Fru Hazlitt was appointed as the new chief executive of GCap Media.Hazlitt took over from Ralph Bernard, the man who oversaw the merger of Capital Radio and GWR in 2005, creating a single… Continue reading A Fresh Start For GCap With Hazlitt
BBC One was the only terrestrial channel to enjoy an increase in viewing share in November 2007, while multichannel options were also up for the month.BBC One added 0.3 percentage points year on year to its total, while the largest drop was suffered by Channel 4, down 1.1 percentage points.All ViewingITV1’s viewing share fell to… Continue reading Television Viewing Round-Up – November 2007
