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The IPA has released a report which warns that if businesses cut their marketing budgets in the event of an economic downturn, they risk significantly damaging their brands.Advertising in a Downturn says that budget reductions could lead to a loss of market share, a decline in brand image and long-term sales damage.It was based on… Continue reading IPA Warns Against Cutting Marketing Budgets In Tough Economic Climate

Rob Atkinson, new UK managing director at Clear Channel Outdoor UK, reports on the latest innovations in outdoor advertising and explains how the world’s oldest advertising medium is evolving with the latest technology…Outdoor is arguably today’s most powerful advertising medium – from the moment we set outside to the time we return home we are… Continue reading Outdoor Innovations

Sky has won the TV, mobile and online rights for most of the Champions League games between 2009 and 2012 for an estimated £240 million.The satellite broadcaster has also gained rights to show highlights on a Tuesday and all games on a Wednesday, apart from the first-choice fixture.Sky outbid three rivals to secure the rights,… Continue reading Sky Scores Big Champions League Win

Last night’s MRG evening meeting featured two presentations on international audiences: the first looked at changing news consumption in the digital age, the second examined how European consumers navigate complex decision making processes.The first presentation featured a study carried out by Essential Research for the BBC, and was presented by Jeremy Nye, head of audience… Continue reading MRG Evening Meeting: International Audiences

More than 120 MPs have backed a plan to introduce a UK-wide local channel on the Freeview digital platform.The proposed local television network, Channel 6, put forward by a coalition of local TV operators and campaigners called United for Local Television, could carry local news, programming and advertising. It would also run ‘networked’ public service… Continue reading MPs Back Local Freeview Channel

The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers

GCap Media has acquired a majority stake in the local social networking website welovelocal.com for £450,000. welovelocal.com helps people find businesses in their area by reading reviews and sharing their recommendations. GCap will combine welovelocal.com’s highly engaged online audience with its own network of local radio brands to enhance the broadband strategy announced by chief… Continue reading GCap Buys Majority Stake In Local Social Networking Site

A new forecast from Carat predicts that 2009 will see advertising growth of 4.9% worldwide, with the fastest-growing regions set to be Asia Pacific and Latin America. 2008’s global advertising forecasts have been revised marginally downwards to 6.0% from 6.2% forecast in September last year. Segment-wise, the strongest growth remains in digital, at 23.3% for… Continue reading Global Adspend Forecast To Grow 4.9% in 2009

Ben Gale, the current BBC commissioner for features and factual entertainment, is said to be moving to Five as the channel’s new director of programmes.The position became available after incumbent director of programmes Jay Hunt agreed to become the new controller of BBC One just months after joining Five (see Jay Hunt Appointed BBC One… Continue reading BBC’s Gale Poised To Join Five

The Dancing On Ice final skate off drew more than 10.4 million adults on average to ITV1 last night, with Suzanne Shaw’s win giving the channel a 44% audience share.The show was on between 7pm and 9pm, and took a peak of over 11.4 million adults towards the end of the programme. Following on from… Continue reading Dancing On Ice Final Nets A Cool 10.4 Million