More Uk articles

Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship

Music applications are the fastest growing services on mobiles, according to a new report from TNS Global Technology. The TNS Global Telecoms Insight study, which interviewed 16,000 respondents across 29 countries, found in the last year that the use of MP3 players on mobile phones has risen by 78% and the use of radio via… Continue reading Music Applications Are Fastest Growing Services On Mobiles

There are still 26 million television sets in the UK which need to be converted to digital or replaced before switchover, according to a new report from The National Audit Office.Although the report found that 85% of households have already switched from analogue to digital TV for their main set, 31% of people do not… Continue reading 26m TV Sets Still To Go Digital

Yahoo!’s shareholders have launched a lawsuit against the board as it faces the challenge of a hostile takeover from Microsoft. According to a report on MediaGuardian.co.uk, the suit, filed by two investment funds from Detroit, accuses Yahoo!’s board of adopting a “just say no to Microsoft” attitude, which has led to “improper defensive measures” and… Continue reading Shareholders Launch Lawsuit Against Yahoo!

David Attenborough’s Life In Cold Blood was once again the big winner in the Monday night 9pm slot, grabbing a peak audience of 5.5 million adults (a 24.6% share).Last night’s programme looked at snakes, with the courtship of king snakes and the water birth of 15 yellow anacondas just two of the highlights.An average of… Continue reading The Palace No Match For Attenborough’s Snakes

Nick Mawditt, global director of Insight & Marketing, Kinetic, looks at the new POSTAR contract and how it will expand and enhance the current offering…Lift the bonnet of most methodologies behind today’s accepted media currencies and you may not like what you find. Most settle for consistency and tradition, finding comfort in a single source… Continue reading Why POSTAR’s New Contract Should Be Applauded For Its Realism

Dennis Publishing has launched a customer publishing arm, Dennis Communications.Headed up by Tim Farthing as commercial director, Dennis Communications will focus on producing and delivering print and digital customer magazines.James Tye, CEO at Dennis Publishing, said: “Dennis Communications will take customer publishing into the 21st Century. Launching Dennis Communications is yet another way Dennis Publishing… Continue reading Dennis Launches Customer Publishing Arm

The Financial Times is to launch a social networking service for media and technology executives.The FT Media and Technology Executive Membership Forum is being launched with the aim of enabling senior executives to “maintain contact with peers and luminaries operating within the digital, new media, mobile and telecoms sectors”.Forum members will receive complimentary passes for… Continue reading FT Launches Networking Website for Senior Executives

ITV’s online TV service has failed to increase its visitor numbers since November, while the BBC’s iPlayer has been recording strong growth.ITV’s simulcast and catch-up TV service had a peak of around two million views of full length TV shows and clips in January, down by 200,000 views from its peak in November.Full length TV… Continue reading iPlayer Outperforming ITV.com

New research from the Periodical Publishers Association places a value – at a conservative estimate – of around £27 billion on the UK business media industry for 2007. The report says that for 2008, total revenue for UK business media is expected to be in excess of this figure, although only marginally so, given the… Continue reading UK Business Media Industry Worth £27bn