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Younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed, according to a new study by The Nielsen Company. The same study reported that more than half of older viewers will do nothing or wait for reruns if they miss an episode.… Continue reading Younger Viewers Work Harder To Catch Up On TV

Although high-speed wireless data networks are available to the majority of all mobile phone users, few are migrating “desktop” activities to mobiles, according to a new report from Jupiter Research. Jupiter found that among the most common activities, e-mail is the most widely used on mobiles, but regular users are still hard to find, suggesting… Continue reading Mobile Internet Adoption Could Be Improved

BBC One’s Strictly Come Dancing was the big winner on Saturday evening, picking up a peak of 10.5 million adults (a 50.8% share of the audience) in its 5.30pm timeslot.An average audience of 9.7 million adults (a 49% share) stuck with the programme for its hour and a half duration.The X Factor on ITV1 was… Continue reading Strictly Come Dancing Gets 10.5 Million Adults

GCap Media’s Capital 95.8 has signed a multi media promotional deal with 20th Century Fox to support the DVD release of The Simpsons Movie on 10th December 2007.Launching on-air on Monday 10th December, listeners of Johnny Vaughan’s Breakfast Show can text in to guess how fast a Simpsons Movie character is talking.If guessed correctly, the… Continue reading Capital 95.8 Signs Simpsons Movie Deal

TV listings guide Radio Times is beginning a nationwide marketing campaign to drive sales of this year’s Christmas issue which goes on sale from December 12.Priced at £2, the Christmas issue will be the magazine’s largest ever pagination in its 84-year history.Radio Times is partnering with major multiples nationwide to run in-store TV campaigns to… Continue reading Radio Times Launches Christmas Marketing Campaign

Emap was once again the big story last week, as it sold its magazine and radio divisions to German publishing group H Bauer.At the start of the week it was reported that private equity firm Apax was the favourite to land the group’s business-to-business arm (Full Story).However, by Friday we found that this was not… Continue reading Media In The City: Emap Sells Magazine And Radio Arms To H Bauer

IPC’s Marie Claire has relaunched its website with a complete re-design, including greater depth of content and a host of new sections.The re-design, overseen by Stuart Selner, Marie Claire‘s creative director, and online editor Carla Bevan, is intended to deliver a glossier, cleaner look and provide easy navigation through its content.The new look website will… Continue reading New Look For Marie Claire Website

Aegis has added to its presence in South Africa, acquiring independent media agency Full Circle Media, based in Cape Town. Full Circle Media was established in 2000, and has a portfolio of domestic and international client brands including Really Great Brand Company, Goodyear, Media24, Safmarine and PG Glass. The acquisition of Full Circle Media follows… Continue reading Aegis Acquires Full Circle Media

thelondonpaper remained ahead of the London Lite in November, with a total circulation of almost 496,000.It recorded a month on month rise of 300 copies, while the London Lite‘s circulation fell by almost 500 copies over the same period, leaving its circulation at more than 400,500.The Evening Standard was down by around 550 copies month… Continue reading thelondonpaper’s Circulation Stays Ahead Of London Lite

IPC TX’s compact TV guide, TV Easy, is unveiling a new look beginning with its New Year issue, on sale on December 28.There will also be a price increase for the title, up 3p to 45p, which follows it’s last price increase in April (see IPC Increases TV Mag Cover Prices).The new look will be… Continue reading TV Easy Gets New Look For The New Year