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London’s Magic 105.4 is to use the animated escalator panels at 20 key tube stations to advertise its Magic Mystery Voices competition.Magic Mystery Voices is played every week day between 7am and 6pm, each hour, and features one caller is taken on air to try and identify three celebrities.The prize starts at £100 and another… Continue reading Magic 105.4 Goes Underground With Magic Mystery Voices Promotion

Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report.The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4.The report said that weaker than expected… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years

Ofcom has appointed Anna Bradley as chairman of its independent Consumer Panel. The Panel advises Ofcom on the consumer interest in telecommunications, broadcasting and spectrum markets.Bradley was consumer affairs director of the Financial Services Authority (2002-5) having been chief executive of the National Consumer Council (1999-2002).Bradley is currently non-executive chairman of the Soil Association’s Organic… Continue reading Ofcom Appoints Bradley To Chair Consumer Panel

Last week the big news in the city was all about GCap Media, with the radio giant’s future up for much discussion.At the start of the week, GCap revealed that it had turned down a £310 million takeover bid from Global Radio (Full Story).GCap said that Global Radio’s proposed offer was at a price of… Continue reading Media In The City: Global Radio Could Bid Again For GCap

Carl Ratcliff, currently head of planning at Lowe London, is joining Five as head of brand strategy and marketing.Ratcliff will report to Five’s managing director, content, Lisa Opie, who assumed responsibility for the broadcaster’s on and off-air marketing in October last year.Opie said: “I’m delighted that we’ve been able to attract someone as talented as… Continue reading Ratcliff To Rejoin Five

Last night’s TV saw the launch of ITV1’s postmodern double-act, Moving Wallpaper and Echo Beach, the first a comedy about the making of a new soap opera, the second the soap itself.Moving Wallpaper, despite getting some dodgy reviews in the press, managed to pick up a peak of 4.9 million adults (a 22.3% share of… Continue reading Strong Start For New ITV1 Shows

GCap Media’s Capital 95.8 has confirmed that Denise Van Outen will be joining The Capital Breakfast Show with Johnny Vaughan from Monday February 4.Capital 95.8 managing director, Paul Jackson said: “Johnny and I have been talking about this for a while.“Everyone knows they have great chemistry together and they will undoubtedly create the best breakfast… Continue reading Johnny And Denise Together Again

Daily Newspaper MarketThe Financial Times once again weathered the storm of the declining print market in December, proving the only national daily to bolster its circulation year on year for the month.The daily market was down almost 2% overall, but the business broadsheet managed to add almost 11,500 new copies to its ABC total, whilst… Continue reading ABC National Newspaper Round-Up: December 2007

December saw thelondonpaper‘s circulation remain ahead of the London Lite‘s, despite a month on month fall of 5%.The London Lite was also down, with a month on month decline of almost 3%.thelondonpaper now has a total circulation of almost 471,200, whilst the London Lite‘s rests at around 389,300.The Evening Standard was down by around 2.5%… Continue reading thelondonpaper And London Lite See Circulations Fall In December

The digital channel UKTV is understood to be considering rebranding its entire portfolio of channels following the success of renaming UKTV G2 as Dave.A report in Broadcast magazine said that sources claim that the BBC Worldwide-Virgin Media TV joint venture is thinking of dropping the “UKTV” part of some channels’ names and renaming some altogether.The… Continue reading UKTV Could Rebrand More Channels