Jay Hunt, Five’s director of programmes, has been appointed controller of BBC One.She replaces Peter Fincham, who resigned following the Wyatt Report into the ‘Crowngate’ affair (see Fincham Quits Following Queen Doco Shocker).Hunt, who only took up her job at Five in September (see Five Announces New Director Of Programmes) was previously BBC controller daytime… Continue reading Jay Hunt Appointed BBC One Controller
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The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have drawn up a new set of guidelines for advertisers who use celebrities to endorse products.The two watchdogs said firm evidence was needed to back up any claims, even if the celebrity is an expert on the subject.Earlier this year, an… Continue reading Ad Practice Committees Draw Up Celeb Endorsement Rules
Ofcom’s Consumer Panel has raised “urgent, practical issues” about how digital switchover is being publicised, saying that a better promotional campaign is needed to inform consumers about the help they can get to go digital.The report says that Britain’s most vulnerable TV viewers are not getting the information they need to make a smooth switch… Continue reading More Publicity Needed Around Switchover To Help Consumers
ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X Factor following the premium-rate phone-in scandal.A report in the Daily Record claimed that voting levels had fallen by half since last year, with a resulting loss in revenue of around £10 million.A Deloitte report published last month found that… Continue reading The X-Factor Suffers 50% Fall In Phone Votes
ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football.Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets.The media planning and buying… Continue reading Global Ad Market To Grow In 2008
ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football. Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets. The media planning… Continue reading Global Ad Market To Grow In 2008
Diane Kenwood has been appointed editor of IPC Connect title Woman’s Weekly.Kenwood has recently edited several titles for contract publisher Redwood, including Your M&S and Heyday.She has also been a chair of the Periodical Training Council and worked as an editor and contributor across a range of print titles for publishers including H Bauer, the… Continue reading New Editor For Woman’s Weekly
ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X-Factor following the premium-rate phone scandal.A report in the Daily Record claimed that voting levels have fallen by 50% since last year, with a resulting loss in revenue of around £10m.A Deloitte report published last month found that some SMS… Continue reading Classic FM Signs Christmas Deal With Grant’s Whisky
Europe still leads the world IPTV market, according to (Multimedia Research Group) MRG’s new biannual forecast, while Asia and the “Rest-of-World” see emerging markets like China, Eastern Europe, Korea and Russia taking larger steps to growth. Growth for IPTV Subs projected from 13.5 million in 2007 to 72.6 million in 2011, roughly a 40% compounded… Continue reading Europe Still Leads World IPTV Market
US Ad expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since the NAA started reporting online… Continue reading US Online Adspend Grows 21.1% In Q3
