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Emap Advertising has announced the launch of what it claims is the UK’s first interactive music magazine ad in an exclusive deal with Warner Music.Emap Advertising is working with i-nigma to create the ad promoting Pendulum’s latest drum and bass/rock single Granite.The ad, launching today in Kerrang! magazine, contains a QR (Quick Response) code –… Continue reading Emap Advertising Launches Interactive Music Mag Ad

Media agencies will not be able to get the right balance between on and offline media until the next generation of planners who have grown up with digital come through and take senior positions.This was the view of Mark Howe, country director, UK Sales at Google, who was discussing the evolution of the communications agencies… Continue reading Agencies Must Evolve To Strike Balance In Digital World

Traditional media outlets have to do more than just represent themselves online and need to fully engage with the possibilities available, according to the chairman of GCap Media and the IAB, Richard Eyre, panelist at yesterday’s MediaTel Question Time.Eyre said that despite the obvious advantages of the internet, it is imperative that traditional media outlets… Continue reading Online Not An Automatic Solution

Ad avoidance is a real issue for broadcast and one that needs to be addressed, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Research International CEO Mark Cranmer told the assembled delegates that the TV industry needs to move away from an attitude of… Continue reading Broadcast Ad Avoidance Needs To Be Addressed

Future has announced full year pre-tax profits of £9.2m, compared with a £36.7m loss in 2006. The group’s operating profit was £12.1m compared with a £34m loss last year, whilst to the year ending September 30 2007, the company generated revenues of £165.7m, down 11.9%. UK advertising revenues were up 1% to £33.8m and US… Continue reading Future Reports £9.2m Profit

More than $10.7 billion has been spent online during the US holiday season-to-date, a year on year increase of 17%, according to the latest figures from comScore. Cyber Monday – the first significant spike in US holiday spending – saw $733 million spent online, a 21% year on year increase and an 84% jump from… Continue reading More Than $10.7bn Spent Online In US This Holiday Season

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking.RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing 2,106%… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking. RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account

The controversial documentary series looking behind the scenes at the Queen got off to a pretty good start last night, picking up a peak of seven million adult viewers (a 28.4% share of the audience), but this was not enough for it to defeat I’m A Celebrity….On for an hour and a half from 8.30pm… Continue reading I’m A Celebrity… Beats Controversial Queen Doco