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The Mobile Marketing Association (MMA), has released mobile advertising guidelines for the Europe, Middle East and Africa (EMEA) region.The MMA says that the guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.Laura Marriott, president of the MMA, said: “As marketers embrace the… Continue reading New Mobile Ad Guidelines Published

ITV2’s Secret Diary Of A Call Girl, starring Billie Piper, brought in a peak of 1.8 million adults last night, an 11.7% share of the audience.The raunchy new series, on at 10pm, had an average audience of 1.6 million adults glued to their screens watching Piper lead a seriously saucy double life.Over on BBC One… Continue reading Almost Two Million Tune In To Secret Diary Of A Call Girl

More than 40% of people who had engaged in some form of participation TV in past year have now stopped doing so, with more than 60% either stopping or reducing their participation substantially, according to a new report from Oliver & Ohlbaum Associates.The value of the market to broadcasters, which was worth up to £400… Continue reading Engagement In Participation TV Plummets

Former McCann Erickson Group president, Rupert Howell, has been appointed as managing director, ITV Brand and Commercial, taking up the post on 1 November 2007.Howell will be responsible for the development of the ITV brand in all its forms and ITV’s commercial delivery.The appointment brings to an end a four-month hunt following the departure of… Continue reading Howell Completes ITV Senior Management Line-Up

Virgin Radio has appointed former LBC managing director David Lloyd as its programming director.Lloyd left LBC last month following a management reshuffle by LBC’s new owner Global Radio.His appointment follows Paul Jackson’s move from programming director to chief executive at the beginning of the year.MediaGuardian.co.uk quotes Lloyd as saying: “It is clearly very early days… Continue reading Virgin Radio Appoints New Head Of Programming

Daily Mail and General Trust (DMGT) has announced an 8% year-on-year rise in total advertising revenues, with the group’s print ad revenues increasing by 2% in the 11 months to August. Associated Newspapers’ circulation revenues for the eleven months to August 2007 were 1.5% above the same period last year, whilst its advertising revenues in… Continue reading DMGT Announces 8% Rise In Ad Revenues

Emap has said that its continuing group revenue, adjusted for disposals and closures, is expected to be up 1% in total and down 1% on an underlying basis in the first half of 2007. It expects B2B to deliver good revenue growth, up 5% in total and on an underlying basis. There has been good… Continue reading Emap Revenue Up For First Half Of Year

GCap Media has announced a trading update for the six months ending 30 September 2007, ahead of interim Results due to be released on 23 November 2007. GCap said that in the last three months its radio advertising revenue has performed in line with the market. Like for like total revenue growth in the second… Continue reading GCap Media Announces Trading Update

Havas has reported growth of 16.9% in income for the first half of 2007, saying that income from operations was up 16.9% to €75 million and showed a significant increase on the first half 2006. Operating income was also €75 million, an increase of 34.4% compared to first half 2006, whilst net income was up… Continue reading Havas Reports First Half Income Growth

Digital television in Western Europe is reaching a decisive milestone this month, overtaking the analogue system for the first time, according to new research from e-Media Institute. There are now about 83 million households in the region’s 20 countries receiving digital television signals out of a total of 166 million TV households, says e-Media Institute.… Continue reading Half Of families In Western Europe Now Receive Digital TV