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David Brennan, research and strategy director at Thinkbox, argues that the digital age has not signalled the death knell for television advertising, but rather allowed audiences to view more…Ad avoidance has always been a worry for our industry. We have assumed that if consumers can avoid advertising, they will. This assumption may betray a lack… Continue reading Misplaced Fear of Ad Avoidance

November saw across the board increases for all the terrestrial channels, with Five attaining the best year on year revenue total. Five saw its revenue increase by 13.3% on November 2006 to £29.8 million with the next best performance coming from breakfast station GMTV (up 13.1% to £6.7 million).Across the whole ITV1 network revenue posted… Continue reading TV Market Round-Up – November 2007

Men’s magazine FHM is to launch a compact, travel-sized edition in a bid to bolster its sales amid a generally declining market.The new incarnation of the Emap title, which recorded the highest ABC in the men’s sector for the first half of last year despite shedding more than a quarter of its sales year on… Continue reading FHM To Launch ‘Travel-Sized’ Edition

Tiscali is planning to launch a mobile phone service this year by rebranding ToucanMobile, which it bought last year.The group is in talks with UK mobile phone operators about renting space on their networks to carry the service, according to the Daily Telegraph.The service, which will be SIM only, is expected to launch in the… Continue reading Tiscali To Launch Mobile Phone Service

GCap Media, owner of Capital Radio and Classic FM, has rejected a takeover bid from Global Radio, thought to be worth about £310 million.In a statement released today, GCap said that Global Radio had made an offer of 190p per share.However, the group added that the board had rejected the offer as it “believed that… Continue reading GCap Turns Down Global Radio Takeover Bid

Japanese manufacturer Sharp has said that the average size of an LCD TV in a European home is set to rise in the next ten years, potentially reaching 60 inches by 2015.Tommaso Monetto, Sharp product manager Aquos LCD TV, said: “The growth in the popularity of larger screen TVs is underlined by the fact that… Continue reading European LCD TV Sizes To Increase

Microsoft and BT have teamed up to bring together the BT Vision service and the entertainment system Xbox 360, giving all BT customers the opportunity to experience high-definition gaming, television and movies through the console.BT Vision, powered by the Microsoft Mediaroom Internet Protocol TV (IPTV) platform, plans to make this service available to customers in… Continue reading BT Vision And Microsoft In Xbox 360 Partnership

Business broadsheet the Financial Times is to increase its cover price to £1.50 – a second rise since June last year.The FT now costs 20p more than it did in the second half of 2007, making it 70p more expensive than the Guardian, the Independent and the Daily Telegraph, and more than double the price… Continue reading Financial Times Cover Price Reaches £1.50

GCap Media, owner of Capital Radio and Classic FM, has rejected a £310 million takeover bid from Global Radio. According to a statement released by GCap, Global Radio’s proposed offer was at a price of 190p per share. However, GCap said that it rejected the offer as “the board believed that it significantly undervalued the… Continue reading GCap Turns Down Takeover Bid From Global Radio

Aegis has acquired the full-service digital marketing and design agency White Sheep, which is based in Finland. Founded in 2003 and with gross assets of €0.7 million, White Sheep’s specialist services include online marketing strategy , digital media, web development and creative production. White Sheep will be rebranded as Suddenly Helsinki, becoming part of Isobar’s… Continue reading Aegis Acquires Digital Marketing Agency