More Uk articles

Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship

There are still 26 million television sets in the UK which need to be converted to digital or replaced before switchover, according to a new report from The National Audit Office.Although the report found that 85% of households have already switched from analogue to digital TV for their main set, 31% of people do not… Continue reading 26m TV Sets Still To Go Digital

Google’s share price suffered a fall last night, closing at its lowest point for nine months. The online giant saw its share price fall to $464.19 (£233.75) by close of trading yesterday. Since a November peak of $747.24, Google’s shares have fallen 38%. The dip followed the publication of data by online analyst comScore which… Continue reading Google’s Share Price Falls

The EU has handed out a record €899 million (£680.9 million) fine to Microsoft for charging unreasonable prices to let rivals access its software. The EU competition commissioner, Neelie kroes, told journalists that the fine could have been as much as €1.5 billion. The fine reflects the 488 days within which Microsoft refused to comply… Continue reading EU Fines Microsoft €899

Trinity Mirror has announced that its pre-tax profits reached £203 million in 2007, following the disposal of titles in the south east and The Racing Post. Its revenues for the year were £1.009 billion, compared with £1.073 billion in 2006. Digital revenues at the company now represent 3.7% of total revenues and 6.7% of advertising… Continue reading Trinity Mirror Profits Up

Music applications are the fastest growing services on mobiles, according to a new report from TNS Global Technology. The TNS Global Telecoms Insight study, which interviewed 16,000 respondents across 29 countries, found in the last year that the use of MP3 players on mobile phones has risen by 78% and the use of radio via… Continue reading Music Applications Are Fastest Growing Services On Mobiles

Yahoo!’s shareholders have launched a lawsuit against the board as it faces the challenge of a hostile takeover from Microsoft. According to a report on MediaGuardian.co.uk, the suit, filed by two investment funds from Detroit, accuses Yahoo!’s board of adopting a “just say no to Microsoft” attitude, which has led to “improper defensive measures” and… Continue reading Shareholders Launch Lawsuit Against Yahoo!

New research from the Periodical Publishers Association places a value – at a conservative estimate – of around £27 billion on the UK business media industry for 2007. The report says that for 2008, total revenue for UK business media is expected to be in excess of this figure, although only marginally so, given the… Continue reading UK Business Media Industry Worth £27bn

US internet advertising revenues for 2007 are estimated to grow to $21.1 billion, according to preliminary figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This is a 25% increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest… Continue reading US Online Ad Revenues For 2007 Estimated To Reach $21bn

David Attenborough’s Life In Cold Blood was once again the big winner in the Monday night 9pm slot, grabbing a peak audience of 5.5 million adults (a 24.6% share).Last night’s programme looked at snakes, with the courtship of king snakes and the water birth of 15 yellow anacondas just two of the highlights.An average of… Continue reading The Palace No Match For Attenborough’s Snakes