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The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC.Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact of… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed

The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers

The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC. Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed

National TV networks and local broadcasters are increasing their use of addressable advertising products, and are also expanding their plans for addressable advertising on their internet portals, according to new research from In-Stat. In-Stat said that with the explosion of video, especially broadcast TV programming, flooding onto the internet, national networks and local broadcasters have… Continue reading Addressable Advertising To See Growth

The market value for massively multiplayer online games in the West hit $1bn for the first time in 2006, according to a new report from Screen Digest. Screen Digest says that the North American subscription market was worth $576m, while Europe was worth $299m. Subscription services dominate in the West, accounting for 87% of the… Continue reading Multiplayer Online Games Market Sees Value Grow

It was a good night for ITV1 last night, with a Hollywood movie, soaps and a cop-based drama all bagging healthy audiences.As is only to be expected, Emmerdale and Coronation Street drew the biggest audiences of the evening, with peaks of 8 million adults and 9.8 million adults respectively.Emmerdale, on at 7pm, saw Daz’s birthday… Continue reading Strong Night For ITV1

Telecoms giant Vodafone has admitted that 11,500 text votes for Saturday’s Dancing On Ice final on ITV1 were not counted due to a technical error.The votes were not delivered to ITV until Monday morning and customers involved will be refunded the cost of their texts this week, the company said.ITV has said that these delayed… Continue reading Dancing On Ice Finale Misses Out On 11,500 Text Votes

Consumer awareness of digital switchover is still low, with a “drastic boost” needed, according to the head of communications at price comparison website uSwitch.com.Steve Weller’s comments follow last week’s announcement by Ofcom suggesting that less than half of Britons are still using the traditional analogue technology on their televisions.Research carried out by uSwitch suggests that… Continue reading Consumers Not Switched On To Switchover

Chancellor of the Exchequer, Gordon Brown, stood up at 12.30pm to reveal his tax and spending plans for the next year, in what is likely to be his last budget presentation. Key points of Iron Gordon’s eleventh budget are as follows…Inflation will fall to 2% this year. In 2008 and 2009 inflation will also be… Continue reading Budget 2007 Coverage – The Chancellor’s Speech Live

Virgin Media has been confirmed as the sponsor of the next series of reality behemoth Big Brother, taking over the reigns from Carphone Warehouse who dropped their deal following the allegedly racist bullying row (see Carphone Warehouse Hangs Up On Big Brother).Sir Richard’s company will promote its Virgin Mobile brand through the multi-channel sponsorship, with… Continue reading Branson Secures Big Brother Sponsorship