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Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure.Lynne Robinson, research director at the IPA, said that it is important to not get carried away by… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar

OneSearch, the mobile search service from Yahoo!, has launched in the UK following the service’s arrival Stateside two months ago.The service is accessed via Yahoo!’s mobile web page, with it delivering results with one search instead of a series of web links to PC sites, to any mobile phone with a browser and internet access.Clicking… Continue reading Yahoo! Launches Mobile Search Service In Britain

Michael Tomasky has been appointed as the editor of the Guardian‘s US website Guardian America.The Washington based journalist starts his new role on May 7 and he will be charged with increasing the title’s online presence in North America, as well as enhancing the site’s news and front page.The site’s front page will be American… Continue reading New Editor For Guardian’s US Website

Publicis has recorded a 6.5% increase in first quarter revenues, to £723 billion. The world’s fourth largest advertising group said that it achieved organic growth of 3% for the first quarter of 2007. The £1.7 billion growth in new client business was fuelled by wins which included Asda in the UK and Wendy’s in the… Continue reading Publicis Posts First Quarter Revenues Increase

Reuters has revealed that it has received a bid approach from an unidentified third party which has seen its shares rise over 25%. There are rumours that the bidder could be Canadian information group Thomson Corporation or search engine giant Google. Although Newscorp has also been mentioned as a possible bidder, it is unlikely as… Continue reading Reuters Receives Bid Approach

Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole. Lynne Robinson, research director at the IPA, was the first of… Continue reading Seminar Gains Insight Into Research Technologies

The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach.At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan (pictured), research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement

Nick Betts has been announced as the head of commercial and business development in BBC Vision, reporting to Bal Samra, director of vision operation and rights.In the newly created role, Betts will be repsonsible for all business development activity in BBC Vision, including leadership of the commercial agency.He will also be responsible for growing external… Continue reading New Business Development Boss For BBC Vision

Editor Marc Reeves has relaunched the Birmingham Post, in a bid to reinvent the regional title.The Post‘s Weekend Saturday section is now in a tabloid format, whilst the paper is to include “more comprehensive” page leads and analysis.Lifestyle, leisure and business coverage has been boosted through three new glossy magazines.Two monthly A4 standalone magazines, City… Continue reading Reeves Relaunches Birmingham Post

Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole.Lynne Robinson, research director at the IPA, was the first of the… Continue reading Seminar Gains Insight Into Research Technologies