The Advertising Standards Authority (ASA) has banned an anti-smoking TV campaign by the Department of Health which showed a man being dragged along by a fish hook stuck in his cheek.The ad had 774 complaints made against it to the ASA, with the majority of complaints saying that the ads were offensive and distressing, particularly… Continue reading ASA Bans Anti-Smoking TV Campaign
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GCap Media’s flagship indie music station, Xfm, could today reveal a dramatic plan to rid the station of daytime DJs, as part of a major revamp of the brand.Management could be set to announce details of the restructure to station staff this afternoon., according to reports in the trade press.One option under consideration is a… Continue reading Xfm Could Shed Daytime DJs In Revamp
Clear Channel Outdoor UK’s planning department has developed five tailor-made summer solutions to enable advertisers and agencies to deliver bespoke marketing messages out-of-home during the summer season.The Summer Health and Beauty Pack, the Summer Drinking Pack, the Summer Festival Pack, the Summer Leisure Attractions and Seaside Pack and the Summer London Tourist Pack deliver cross-format… Continue reading Clear Channel Outdoor Launches Summer Solutions
MediaTel Group is to host a seminar on the ‘Future of Outdoor’, bringing together top industry figures for an in-depth debate on the key issues facing the sector.Last week, the Outdoor Advertising Association revealed that first quarter revenues for the Outdoor media sector rose 7.7% year on year to £237.4 million.With this in mind, the… Continue reading MediaTel Group Announces ‘Future Of Outdoor’ Seminar
North One Television has re-branded its division dedicated to dealing with the production and distribution of commercially funded TV as N.ONE.North One Television, part of All3Media, the UK’s largest independent TV production group, has been investigating new future models of financing TV production and distribution for the past decade – N.ONE was created as a… Continue reading North One Re-Brands Commercially Funded TV Arm
A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie. The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you… Continue reading Just 15% Of UK Internet Users Have Downloaded TV Shows
Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV
Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and… Continue reading Xtreme Launches Integrated European Online Advertising Spend Service
John Sweeney’s controversial documentary on the Church of Scientology was a ratings triumph for BBC One’s Panorama, attracting an impressive adult audience of almost 4.2 million on average.Well done to the corporation for providing pre-screening coverage of Sweeney exploding at church leader Tommy Davis, and publicising the fact that the clip was on video sharing… Continue reading Scientology Row Nets Record Audience For Panorama
Richard Fero, insight manager for marketing at Emap Advertising, looks at why the time is right for brands to prove their green credentials to consumers, in order to avoid being left on the shelf…Climate change is clearly rising up the political agenda, and more brands are starting to think about their green footprint – supermarkets… Continue reading The Time Is Right For Brands To Go Green
