A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’
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A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar. Ainsworth indicated that having come to research from an… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’
Each week, MediaTel INSIGHT brings NewsLine readers a round-up of the latest news from the City affecting the media industry.BSkyB revealed that its revenue for the nine months to March 31 was up by 10% to £3.3 billion, including £41 million from residential broadband (Full Story).Meanwhile, Publicis, the world’s fourth largest advertising group, announced that… Continue reading Media In The City
A suitably sinister looking David Suchet crept about our screens on Friday night in BBC Two’s Maxwell, when the star of Poirot stepped into the shoes of Robert Maxwell.Maxwell told the story of the corrupt fraudster’s last months, as his tangled web of deceit unravelled around him.The hour and a half show attracted a peak… Continue reading BBC One Edges Bank Holiday Battle
Tony Pile, Royal Mail’s market development manager for telecoms, discusses the possibilities available in the mobile marketing arena and the multi-channel landscape.Companies spend millions of pounds every year marketing their products and services to potential customers in order to drive sales and grow brand awareness. In today’s media age there are a plethora of ways… Continue reading Marrying Mobile Technology And The Multichannel Landscape
IPC Southbank’s In Style has launched its new website, www.instylemagazine.co.uk, following 12 month’s development, to bring users the latest A-list celebrity style guide.The new UK website will focus primarily on fashion and beauty, celebrity style and party news, with key features including, “look of the day” showing the latest A-list pictures, “hot spots” which reveals… Continue reading In Style Launches New Website
The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar.She admitted that the package, which aims to create a single cross-media planning system, was “by… Continue reading TouchPoints Database To Be Reconfigured For Usability
BSkyB is launching a new part-time HD service, Sky Sports HDX, to add to its portfolio of high-definition channels.The service will replace Prem Plus HD following the loss of Sky’s monopoly on Premiership football last year. Setanta won two premierhip packages, while Sky will be broadcasting four packages from the beginning of the 2007-08 season… Continue reading Third HD Sports Channel For Sky
Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure.Lynne Robinson, research director at the IPA, said that it is important to not get carried away by… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar
OneSearch, the mobile search service from Yahoo!, has launched in the UK following the service’s arrival Stateside two months ago.The service is accessed via Yahoo!’s mobile web page, with it delivering results with one search instead of a series of web links to PC sites, to any mobile phone with a browser and internet access.Clicking… Continue reading Yahoo! Launches Mobile Search Service In Britain