Channel 4 Radio has submitted its proposals for the new national commercial digital multiplex to Ofcom as part of a consortium called the 4 Digital Group.As reported earlier, if Channel 4 wins the multiplex licence it will broadcast ten national radio stations as well as secondary services, such as podcasts.New stations on the licence are… Continue reading 4 Digital Group Reveals Digital Multiplex Bid
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National Grid Wireless has submitted its bid for the UK’s second national digital radio multiplex. It is offering a service of 12 stations and hopes to be on air by 29th February 2008 if successful.It has partnered with the BBC and Digital One, and has allocated two stations to fellow bidders Channel 4 Radio services.… Continue reading National Grid Wireless Bids On Multiplex
Advertisements for Cadbury’s Trident chewing gum have been banned by the ASA following more than 500 complaints, after the commercials were ruled to be offensive and portraying harmful stereotypes.Several ads in the series, which were created by agency JWT, were deemed to be unsuitable for broadcast because they had breached certain broadcast codes.One television commercial… Continue reading Sticky Situation For Cadbury Ads After ASA Ban
The Daily Mail and General Trust (DMGT) has announced that its total ad revenues for the five months to February rose by 10%. This figure includes those of Associated Northcliffe Digital which have risen by 114% year on year (excluding acquisitions). Underlying revenues increased by 4%, whilst Associated’s newspaper display advertising revenues increased by 4%… Continue reading DMGT Sees Ad Revenues Rise
IPC Southbank’s Woman & Home is adding a travel size version of the magazine which will be available exclusively in WHSmith Travel outlets.Following in the footsteps of IPC Southbank’s InStyle in February (see In Style Adds New Format), the smaller glossy will be available from its May issue, on sale 29 March, bagged with a… Continue reading Woman & Home Launches Travel Size
New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online. The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the… Continue reading UK Internet Advertising Spend Grows 41%
In the next three years, 40% of Yahoo!’s business will be on a mobile device rather than a PC, according to Blake Chandlee, director of UK Media Sales at Yahoo! UK & Ireland, who was speaking on the panel at MediaTel Group’s ‘Future of Digital’ seminar yesterday.“That is a staggering transition for us,” he said.… Continue reading 40% Of Yahoo!’s Business To Be On A Mobile Device In Three Years
Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market. Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up… Continue reading The Future Of Search
Richard Eyre is to join GCap as deputy chairman on May 1, before taking over as chairman in November, and will give up his place on the board of the Guardian Media Group.Ralph Bernard, Chief Executive of GCap Media said “Richard is someone I deeply respect and admire. His wide experience covering advertising, radio, television,… Continue reading Richard Eyre To Become GCap Chairman
Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster.“Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard to… Continue reading Traditional Media On Track For Digital Evolution
