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GCap Media is launching DAB multimedia adverts across its portfolio of radio stations, including Classic FM, Capital Radio, Planet Rock and The One Network from March 19.The service will see radio commercials accompanied by synchronised messages (known as ‘DABverts’) which appear on the DAB radio screen whilst the ad is playing.The initiative follows successful trials… Continue reading GCap Launches DAB Text Ads

Richard Bacon, presenter of the Xfm drivetime show, is to leave the station at the end of the month, moving to BBC Radio Five Live.Bacon moved to Xfm in August last year (see Drivetime For Bacon In Xfm Reshuffle) having presented the drivetime show on Capital Radio.The presenter of the BBC Three Castaway spin-off, Castaway… Continue reading Five Live Gets Bacon

More than one million households converted to digital television in the three months to the end of December last year in the UK, according to a new report from Ofcom.According to the communications regulator, growth has been driven by another strong quarter for digital terrestrial television (DTT), with total sales of DTT equipment reaching 2.4… Continue reading More Than A Million UK Homes Switch To Digital TV In Q4 ’06

ITV Play, the quiz channel which has been under the spotlight recently because of concerns about premium rate phone-lines, has been axed and will be replaced by a new channel, ITV2+1.The channel was taken off-air last week as ITV carried out an internal review of its interactive services.Deloitte, the auditors carrying out the review, cleared… Continue reading ITV Axes Quiz Channel

Maxim is currently the most popular men’s lifestyle magazine site, according to latest figures released by Nielsen//NetRatings.The site attracted 479,000 unique visitors in January, 100,000 more than second placed FHM.Whilst those two have an established online presence, it is arguable that the newly launched digital magazine, Monkey, is making itself felt the most (see Men’s… Continue reading Who’s Winning the Battle of the Men’s Magazines Online?

Emap’s Kiss is to join forces with Chrysalis’ Galaxy to provide easier access to creative solutions and cross-network opportunities for clients to target the young adult audience.Launching today, the initiative begins with a heads of radio breakfast meeting which will open the debate on how brands can make the most of the new partnership.The breakfast… Continue reading Kiss And Galaxy In Cross-Network Alliance

Guardian Media Group Radio has appointed Chrysalis Radio Sales to handle the entire national sales contract for its soon to be-expanded Smooth Radio network.The group’s six Smooth FM and Saga Radio stations are to be re-branded as Smooth Radio on March 26 (see Smooth FM Format Change Gets Ofcom Go-Ahead).The stations can be heard across… Continue reading Chrysalis Appointed To Sell Smooth

JupiterResearch has found that 48% of US brand marketers plan to use social marketing tactics in the next year, compared to 38% who did so last year. Detailed in a new report, “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch defines social networking sites as websites designed for members to create and… Continue reading US Brand Marketers To Use Social Network Tactics

The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform

Eoin McSorley, editor of Dennis Publishing’s online magazine Monkey, discusses men’s magazines in light of our increasingly voracious online habits…Back in the mid to late 90s, when Mens magazines were cutting an arrogant swathe through the newsagent’s shelves, magazines embraced and exploited how men were using the internet.This was back when it was acceptable to… Continue reading Men’s Magazines In An Online Era