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Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading MediaTelINSIGHT Interview:Ovum Analyst Discusses The Future Of Google

John Sweeney’s controversial documentary on the Church of Scientology was a ratings triumph for BBC One’s Panorama, attracting an impressive adult audience of almost 4.2 million on average.Well done to the corporation for providing pre-screening coverage of Sweeney exploding at church leader Tommy Davis, and publicising the fact that the clip was on video sharing… Continue reading Scientology Row Nets Record Audience For Panorama

Thomson and Reuters have agreed a merger which will see the Canadian news group Thomson pay approximately £8.7 billion for Reuters. The combined business will be named Thomson-Reuters, with Reuters chief executive Tom Glocer becoming chief executive of the merger company. The deal has the backing of the Reuters Founders Share Company which has the… Continue reading Thomson And Reuters Agree Merger

A new report from Screen Digest predicts that by 2011 mobile TV revenue will reach €4.7 billion from 140 million subscribers. The new broadcast services, says Screen Digest, which launched in only a handful of markets, are growing rapidly. For instance, Unicast services, delivered over existing 3G networks, have begun to generate real revenues in… Continue reading Mobile TV Revenue To Grow

Richard Fero, insight manager for marketing at Emap Advertising, looks at why the time is right for brands to prove their green credentials to consumers, in order to avoid being left on the shelf…Climate change is clearly rising up the political agenda, and more brands are starting to think about their green footprint – supermarkets… Continue reading The Time Is Right For Brands To Go Green

Endemol has been bought by a consortium including John de Mol, Endemol co-founder, and Silvio Berlusconi, former prime minister of Italy, for £1.8 billion. Telefonica sold its remaining 75% stake to the consortium and as part of the agreement, Mediaset, Berlusconi’s TV production company, John de Mol and Goldman Sachs have agreed to make a… Continue reading John de Mol Buys Back Endemol

Ashley Highfield, director of BBC future media and technology, announced today at the FT Mobile Media Conference that Matthew Postgate has been appointed as the BBC’s controller of mobile.Postgate will have specific responsibility for coordinating the corporation’s public service presence across mobile platforms.Highfield, speaking at the Dorchester Hotel in London, said: “Mobile is an increasingly… Continue reading BBC Appoints Controller Of Mobile

Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question