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Viewing share fell for most of the terrestrial channels during February, except for BBC One which slightly increased its share year on year in all TV homes.In digital homes, both BBC One and ITV1 increased their share while the other channels dropped slightly year on year.All ViewingBBC One was the only terrestrial channel to have… Continue reading Television Viewing Round-Up – February 2007

Ofcom is to investigate the Pay TV market following a submission from BT, Setanta, Top Up TV and Virgin Media.Following the assessment, Ofcom will decide whether to make a market reference to the Competition Commission.The investigation of Pay TV will cover subscription and video-on-demand television services on all platforms, including cable, DTT, satellite and TV… Continue reading Ofcom Launches Pay TV Investigation

Media and entertainment industry veteran, Richard Eyre, has been appointed as a non-executive director at MGt, the leading support services provider to the digital broadcast and new media sector.Companies such as BSkyB, Discovery Networks, Sony Entertainment, Setanta Sports, Top Up TV and Virgin Media rely on MGt, and its customer management services and technology, to… Continue reading Richard Eyre Joins MGt As Non-Exec Director

ITV Customer Relations has announced that 118 118 is to be the new broadcast sponsor of ITV1 movies.The deal was negotiated by Luciana Limongelli, sponsorship & branded content executive at ITV customer relations, and Cate Murden at OMD UK.Murden, associate director, OMDFuse, said: “The ITV1 movie package is an ideal opportunity for 118 118 to… Continue reading 118 118 To Sponsor ITV1 Movies

The European Interactive Advertising Association (EIAA) has published new research showing that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites. The EIAA Mediascope Europe Study, conducted by Synovate, explores the trends and usage patterns… Continue reading Habits Of Wireless Internet Users Revealed

Advertising expenditures for US newspaper web sites increased by 35% to $745.5 million in the fourth quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the eleventh consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online… Continue reading US Newspaper Website Ad Spend Increases

BBC One’s biannual decision to give over its evening schedule to charity fundraising resulted in Comic Relief: The Big One dominating Friday night’s viewing.With comic sketches including Tony Blair tackling Catherine Tate’s unruly teenager Lauren, her foul mouthed Nan appearing on Deal Or No Deal, and another comic sing-a-long Peter Kay video, viewers choose to… Continue reading Red Nose Night Brings No Charity For BBC One’s Rivals

According to a new study from Harris Interactive, 35% of US adult mobile phone users are willing to accept incentive-based advertisements. Harris says that of these adults, 78% say the best incentive would be cold hard cash, followed by free minutes (63%), free entertainment downloads (eg, ring tones, games; 40%) and discount coupons (40%). The… Continue reading Mobile Ads Becoming More Accepted In US

The government is to introduce new regulations covering illegal outdoor advertisements which are put up by motorways and main roads.It also intends to create a national database to keep track of companies which have broken the law.Planning minister Yvette Cooper announced the measures today and also revealed that local planners will be given the facilities… Continue reading Government Legislation On Illegal Outdoor Ads

It was a great night for ITV1 on Saturday, with the final of Dancing On Ice attracting the biggest adult audience of the evening.More than 8.6 million tuned in to the first edition of the show, giving the channel a 43.7% share between 6.30pm and 8pm, whilst the final programme, which saw hot favourite Kyran… Continue reading Dancing On Ice Wraps Up With More Than 8.6 Million