More Uk articles

Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?

UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found. 

Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.

GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.

Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.

Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising

Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.

Nabs’ principal business psychologist shares ways to protect and support both your and your team’s mental health during “the seasonal squeeze”.