More Uk articles

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.

Event at RNCM takes place three weeks ahead of London conference.

The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.

Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

Waterson has served as interim editor-in-chief since February.

Full report available at: Adwanted Connected > Media Landscape > Revenue and Forecasts > Forecasts

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?