The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
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The outdoor media owner reported $623m in consolidated revenue in Q4 2023.
Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.
Does anyone actually do ‘advertising’ any more, asks the editor.
The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.
