More Uk articles

An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.

August box office was led by impressive runs from Deadpool & Wolverine, It Ends With Us and multiple family films. September is likely to be quieter before a big Q4.

The streaming company has struck similar deals in the US.

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.

Find out more about how the club created its Netflix documentary at The Future of Media Manchester.

Preview Distillery utilises AI and machine learning, and is fully automated.

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.