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Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.
TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of “soma”?
The outdoor specialist’s commercial director shares what has changed in conversations with clients and his first paid job.
ITV takes the low road in hiring Nigel Farage for I’m a Celebrity… Get me Out of Here! Giving this political figure that kind of primetime coverage is worrying.
News media was as shocked as the rest of the world to see the return of David Cameron. But who is in the cabinet matters less to readers than the fundamental problems facing the country.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
Research from Columbia University’s Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.
We must all consider how we conduct ourselves around our colleagues; whether or not the Santa hats are on and the mistletoe is out.
Miroma Group and Founders Forum Group have jointly launched a company for scaleups and startups that aims to offer top-notch media-planning at competitive prices.