More Uk articles

The UK exported £15.6bn in advertising and market research services in 2022 — a 15.5% year-on-year increase.

If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.

At last month’s Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.

‘Taylor Swift: The Eras Tour (Concert)’ had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.

Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.