More Uk articles

Review: ITV’s annual upfronts wanted to communicate the broadcaster ‘gets it’ by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.

Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.

Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.

TikTok is different to other social media platforms and marketers should lean in to it even if they do not enjoy it as much as their audience. 

Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.

Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company’s global expansion plans.

The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.

In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.

Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.

Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.