The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach. At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan, research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement
More Uk articles
Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole.Lynne Robinson, research director at the IPA, was the first of the… Continue reading Seminar Gains Insight Into Research Technologies
Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole. Lynne Robinson, research director at the IPA, was the first of… Continue reading Seminar Gains Insight Into Research Technologies
Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division.The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future.The French emerged… Continue reading 45% of Europeans Watching Television Online
At the start of April, the latest Digital Progress Report was published by Ofcom, showing that half (50%) of all UK adults lived in households with a broadband connection in the fourth quarter of 2006. This was a year on year rise of 39% and seven times the penetration level in 2002. Around half (51%)… Continue reading INSIGHTanalysis: Media Healthcheck – April 2007
Joost, the long-awaited internet television service, has officially commercially launched, following last week’s announcement of its advertising partners.Campaigns from the 32 companies will begin airing on the platform this month, while as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their… Continue reading Joost Ready For Lift Off
Over 59 million people in the US (37.6% of all active US internet users) visited newspaper websites during the first quarter of 2007, according to research from Nielsen//NetRatings for the Newspaper Association of America (NAA). This number, says Neilsen//NetRatings, represents a 5.3% increase over the same period a year ago. The visitors generated almost three… Continue reading US Visitors To Newspaper Websites Increase
Sky+ households have reached 2.1 million following growth of 199,000 in the third quarter, meaning that it has reached its target of 25% of subscribers using the service three years ahead of schedule.The company had new customer additions of 340,000 in the third quarter, up 25% year-on-year and net customer growth of 51,000, up 28%… Continue reading Sky+ Subscriptions Increase
Channel 4 Radio and Last.fm have formed a strategic alliance to create what they claim is radio’s first truly global music chart show, The Worldwide Chart.The weekly show, available at www.channel4radio.com, will showcase the top tracks from Last.fm’s global music chart, highlighting what Last.fm’s 20 million users are listening to across Europe, Asia and the… Continue reading Channel 4 Radio And Last.fm Form Alliance
Channel 4’s annual report shows that its turnover increased by 5% last year, reaching a record £937 million, due to growth in digital revenues.The broadcaster’s new media division saw its turnover more than double to £51 million last year, up from £24.5 million in 2005.However, it blamed a drop in advertising revenues and higher spending… Continue reading Channel 4 Turnover Reaches Record Levels
