More Uk articles

The impact of online video advertising varies widely, depending on whether the ad quickly reinforces the brand and differentiates from its competitors, according to the latest research analysis by Dynamic Logic.Based on results from 108 different video campaigns, the survey measured changes in consumer attitudes for several different brands and products, including entertainment, FMCG and… Continue reading Research Reveals Key To Effective Online Video Ads

The number of mobile phone users accessing the internet on their handsets continued to grow during the last quarter of 2006, according to figures announced today by the Mobile Data Association (MDA).An overall total of 45.6 million unique users were recorded as having used their phones for downloads and browsing the mobile internet in the… Continue reading Mobile Internet User Numbers Grow

IPC Media has appointed Andy Cowles, currently creative director, to the role of editorial development director.Cowles will take up his post on February 12 and will work closely with the IPC Media board and publishing and editorial teams on the strategic development of new magazine and online concepts, as well as on the re-development of… Continue reading IPC Appoints New Editorial Development Director

News Corporation has become a strategic investor in online video company ROO Group, for an estimated $12 million (£6 million). Roo Group currently handles video distribution for the News Corporation’s The Times and The Australian online versions. Under the agreement News Corporation will receive up to a 5% interest of the current fully diluted shares… Continue reading News Corp Invests In Online Video Company

New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Informa says that advertising will consistently outperform a la carte and subscription-based download services in terms of revenue generation and North America will be the largest… Continue reading Online TV Revenues To Grow Massively

The number of mobile phone users accessing the internet on their handsets continued to grow during the last quarter of 2006, according to figures announced today by the Mobile Data Association (MDA). An overall total of 45.6 million unique users were recorded as having used their phones for downloads and browsing the mobile internet in… Continue reading Mobile Internet User Numbers Grow

Almost 5.2 million adults on average tuned in to witness Channel 4’s happy ending, as Bollywood beauty Shilpa Shetty was crowned the winner of Celebrity Big Brother 2007, with a total of 63% of the public vote.A peak of 6.5 million adults tuned in towards the end of the programme, whilst the on-screen return of… Continue reading Big Bro Finale Crashes Out To Top Gear

IPC has poached editorial staff from Grazia and The People‘s Take It Easy magazine for the launch of its new women’s weekly, Look.The editorial line-up for the new mag, which focuses on high street fashion and celebrity style, has just been confirmed, with Ali Hall leading a 40 strong editorial team.Hall, formerly editor of More,… Continue reading Look Poaches Staff For Editorial Team

The commercial radio industry in the UK is currently testing visual accompaniments to DAB radio over a new miniature device. The iRiver B20, a sleek set around the size of the palm of the hand, will be able to display high-resolution pictures and advertisements in a “slideshow” and is set to launch in the coming… Continue reading Radio Industry Trials Exciting New Device

The advertising industry must come to a quick decision over how to regulate new media, or face an unwanted system being imposed by an outside body, according to the director general of the Advertising Standards Authority, Christopher Graham.“Unless the advertising industry focuses on this challenge now, there are lots of people out there who will… Continue reading Ad Industry Under Pressure For New Media Regulation