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According to a new study from Harris Interactive, 35% of US adult mobile phone users are willing to accept incentive-based advertisements. Harris says that of these adults, 78% say the best incentive would be cold hard cash, followed by free minutes (63%), free entertainment downloads (eg, ring tones, games; 40%) and discount coupons (40%). The… Continue reading Mobile Ads Becoming More Accepted In US

BBC One’s biannual decision to give over its evening schedule to charity fundraising resulted in Comic Relief: The Big One dominating Friday night’s viewing.With comic sketches including Tony Blair tackling Catherine Tate’s unruly teenager Lauren, her foul mouthed Nan appearing on Deal Or No Deal, and another comic sing-a-long Peter Kay video, viewers choose to… Continue reading Red Nose Night Brings No Charity For BBC One’s Rivals

The government is to introduce new regulations covering illegal outdoor advertisements which are put up by motorways and main roads.It also intends to create a national database to keep track of companies which have broken the law.Planning minister Yvette Cooper announced the measures today and also revealed that local planners will be given the facilities… Continue reading Government Legislation On Illegal Outdoor Ads

It was a great night for ITV1 on Saturday, with the final of Dancing On Ice attracting the biggest adult audience of the evening.More than 8.6 million tuned in to the first edition of the show, giving the channel a 43.7% share between 6.30pm and 8pm, whilst the final programme, which saw hot favourite Kyran… Continue reading Dancing On Ice Wraps Up With More Than 8.6 Million

UTV has announced that its revenue was up 22% for 2006, at £113.6 million, whilst its operating profit was up 6% at £27.4 million before charging start-up losses of £2.6 million for new radio stations in Belfast and Edinburgh. The company’s operating profit was up 52% at £114.6 million, from £25.8 million in 2005, before… Continue reading UTV Announces 2006 Revenue Increase

Major advertisers could ask for refunds on deals agreed with BSkyB after the broadcaster’s channels were removed from the Virgin Media cable service.Speaking to the Sunday Telegraph, Starcom trading director Chris Locke said: “Sky has taken a strategic business decision to land grab Virgin Media’s customers and that has resulted in a loss of audience,… Continue reading Sky Under Pressure From Advertisers And Broadcasters

Google has acquired video game advertising company Adscape as it looks to expand into in-game advertising. The technology website Red Herring said in February that the value of any deal would be worth around $23 million. Google said: “As more and more people spend time playing video games, we think we can create opportunities for… Continue reading Google Buys In-Game Ad Firm

Channel 4 has signed Emap, SMG, UTV and Disney to its bid for the second national digital radio licence.Channel 4 has also teamed up with CanWest, Universal Music, Sunrise and Gaydar for the bid, with applications for the licence due in by March 28.Channel 4 is the clear favourite for the licence, with National Grid… Continue reading Channel 4 Reveals Digital Radio Partners

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Viacom file a $1 billion (£520 million) lawsuit against Google, accusing the firm of “massive copyright infringement” on its video sharing website YouTube (Full Story).In a statement, Viacom said: “After a great deal of unproductive… Continue reading Media In The City

Virgin Media has been announced as the title sponsor of the Yamaha British Superbike team for 2007 in a six-figure deal.This continues a seven year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the wing of the new entertainment and communications company.The Virgin Mobile Cup will also get a makeover –… Continue reading Virgin Media Sponsors Yamaha Bike Team