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Five is supporting its latest US drama launch with an online viral competition run by VCCP.This follows VCCP’s Prison Break ‘Locate the 8’ online viral competition for which twelve thousand people entered with the chance to win a prize.The online viral Shark competition, under the strap-line ‘Jaws of Justice’, seeks interns to join Sebastian ‘Shark’… Continue reading Five Launches Shark Viral Competition

The Audit Bureau of Circulations is conducting a review of current reporting frequencies across both national and regional newspapers and consumer magazines.As part of an ongoing review process, Douglas McArthur, former CEO of the Radio Advertising Bureau, and owner of strategic planning consultancy, Planning For Results, has been tasked to conduct a review of the… Continue reading ABC Conducts Review Of Reporting Schedule

Nielsen//NetRatings has launched a new independent measurement service for digital audio and video content called SiteCensus Streaming, which will expand the company’s internet measurement capabilities.The internet media and market research company now offers what it describes as comprehensive, independently audited measurement insights on individual streams and, upon collection of sufficient stream views, competitive streaming performance.SiteCensus… Continue reading New Measurement Service For Digital Audio And Video Launched

An Ofcom commissioned report into Channel 4’s finances says that the broadcaster is likely to be loss making beyond 2010.The study’s central forecast suggests that Channel 4’s recent strong commercial performance will deteriorate in the near and medium-term.Carried out by consultants LEK, the study gives four main options for the future, which include the possibility… Continue reading Difficult Future For Channel 4

IPC TX has announced that it is once again increasing the cover prices of its value sector titles What’s on TV and TV easy, generating more than £1 million in extra retail sales value.Starting from the issues on sale on April 10, What’s on TV‘s cover price will increase by 1p to 43p and TV… Continue reading IPC Increases TV Mag Cover Prices

Clear Channel Outdoor UK has won the five-year contract to operate large format outdoor advertising displays on Leeds City Council land.Clear Channel Outdoor has held the Leeds contract for the last six years, and it currently covers 71 key 48-sheet and 96-sheet displays in Leeds, including the 96-sheet Monopole Special on the M621, for which… Continue reading Clear Channel Outdoor Wins Leeds Contract

Marketers are increasingly spending more of their ad budgets online and it is essential for them to find out what works and what doesn’t. With this in mind, Suzanne Moorey-Denham, managing director of Dynamic Logic, discusses the strengths and weaknesses of online video ads and how they can be utilised for maximum effect…Our latest research… Continue reading The Impact Of Online Video

Emap Consumer Media has created the new position of digital development director for radio, appointing Jonathan Turpin to the role.Turpin has a wealth of experience and insight into the launching and running of digital businesses, having held the CEO role at the Fish4 group alongside a series of commercial, development, management and strategy roles at… Continue reading Emap Appoints New Digital Development Director For Radio

Universal McCann has brokered a deal with GCap Media to create the UPS Local Business Awards, utilising all 42 stations in the One Network in a three month deal starting April 16.The awards will run across multiple platforms including promotional airtime, created by GCap Media’s CANVAS, online, experiential, PR and CRM.New digital technology will also… Continue reading The One Network Signs £1 Million Deal

Arqiva, owned by Macquarie Bank, has completed the acquisition of National Grid Wireless for £2.5 billion.National Grid Wireless, which is headquartered in Warwick, comprises a national communications infrastructure network that provides broadcast transmission services for BBC television and radio, hosts wireless sites for major mobile network operators, and owns and operates two Freeview digital TV… Continue reading Arqiva Acquires National Grid Wireless