A new glossy weekly magazine has been launched in London by former Mail On Sunday journalist Christena Appleyard.So London, which has an initial print run of 75,000 copies, is described by its editor as being significantly property focused.The former editor of the Mail On Sunday‘s Night & Day magazine wrote in the publication’s first issue:… Continue reading New Weekly Glossy Hits Capital’s Streets
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Advertising expenditures for US newspaper web sites increased by 35% to $745.5 million in the fourth quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the eleventh consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online… Continue reading US Newspaper Website Ad Spend Increases
Emap is creating three digital director roles, for its radio, specialist and lifestyle divisions in order to accelerate its multimedia strategies.Working with the leadership teams in these businesses, Emap says that the new roles will help develop and execute the digital strategy and deliver the profit & loss digital targets across the radio, specialist and… Continue reading New Digital Director Roles At Emap
America’s Audit Bureau of Circulations has taken a further step towards introducing aggregated audience figures, after its board approved plans to develop various cross-media measurements for ABC reports this week.The board revealed plans to use data from a newspaper research firm to produce in-market net audience figures, combining print and online readership without duplication, according… Continue reading US ABC Steps Up Cross-Media Measurement Plans
Michael Grade, ITV chief executive, has the support of City analysts for his attempts to end the broadcaster’s contract rights renewal (CRR) mechanism. However, according to a report in Broadcast magazine, he faces strong opposition from media buyers. The report quotes a major media buyer as saying: “”Our clients want a bigger and stronger ITV,… Continue reading Support For Grade On CRR
Sir Richard Branson’s company, Virgin Media, is said to be in secret talks with Channel 4 to sponsor Big Brother, after the news that Carphone Warehouse pulled the plug on their deal.According to reports in the trade press, if the two companies do reach a deal, Virgin Media could gain exclusive access to video-on-demand content,… Continue reading Virgin Media Could Sign Big Brother Deal
Soon you could be piping digital TV around your home via power sockets. At the Cebit technology fair, German hi-tech firm Devolo is showing off home networking technology that can handle signals from a set top box. While many firms are working on ways to route data via the mains power circuits in the home,… Continue reading MPG Wins BBC Contract
Last night was a great night for BBC One, with the channel’s Comic Relief programming proving a big draw for millions of viewers.At 7pm it was the semi-final of Comic Relief Does Fame Academy, with the celebrity warblers giving it their all to raise buckets of money for charity.The hour-long show had a peak audience… Continue reading BBC Wins With Charity Shows
A new report from the Office of National Statistics (ONS) reveals that despite the increasingly connected society we live in, some people are being left behind by our advance into the digital era. The Focus On The Digital Age report draws together information about ownership and use of information and communications technology (ICT). The report… Continue reading Some Britons Being Left Behind In Digital Era
The BBC has appointed Media Planning Group as its new media agency, completing a formal review which started in October 2006.MPG will work with the BBC’s marketing department to plan and buy media space for specific marketing campaigns and to provide market insight and analysis.BBC director of marketing, communications and audiences, said: “I am delighted… Continue reading MPG Wins BBC Contract
