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Consumer awareness of digital switchover is still low, with a “drastic boost” needed, according to the head of communications at price comparison website uSwitch.com.Steve Weller’s comments follow last week’s announcement by Ofcom suggesting that less than half of Britons are still using the traditional analogue technology on their televisions.Research carried out by uSwitch suggests that… Continue reading Consumers Not Switched On To Switchover

Ivan Clark, MD of Kinetic’s Destination Media Group, puts forward his view of the future of the Outdoor advertising medium, flagging up the “third screen” of mobile…I was recently at Twickenham for the England Vs Italy Six Nations rugby match and it struck me that the number of brands staking their claims on the hearts… Continue reading The Future of Outdoor

Up to a fifth of Emap Consumer Media’s editorial staff are said to have been made redundant in the run up to the group’s trading results release next week, according to reports in the trade press.The job losses are a surprise addition to the 30 publishing roles that were scrapped last month, and continue a… Continue reading Huge Job Cuts At Emap Ahead Of Group Results

Viewing share fell for most of the terrestrial channels during February, except for BBC One which slightly increased its share year on year in all TV homes.In digital homes, both BBC One and ITV1 increased their share while the other channels dropped slightly year on year.All ViewingBBC One was the only terrestrial channel to have… Continue reading Television Viewing Round-Up – February 2007

Ofcom is to investigate the Pay TV market following a submission from BT, Setanta, Top Up TV and Virgin Media.Following the assessment, Ofcom will decide whether to make a market reference to the Competition Commission.The investigation of Pay TV will cover subscription and video-on-demand television services on all platforms, including cable, DTT, satellite and TV… Continue reading Ofcom Launches Pay TV Investigation

Media and entertainment industry veteran, Richard Eyre, has been appointed as a non-executive director at MGt, the leading support services provider to the digital broadcast and new media sector.Companies such as BSkyB, Discovery Networks, Sony Entertainment, Setanta Sports, Top Up TV and Virgin Media rely on MGt, and its customer management services and technology, to… Continue reading Richard Eyre Joins MGt As Non-Exec Director

ITV Customer Relations has announced that 118 118 is to be the new broadcast sponsor of ITV1 movies.The deal was negotiated by Luciana Limongelli, sponsorship & branded content executive at ITV customer relations, and Cate Murden at OMD UK.Murden, associate director, OMDFuse, said: “The ITV1 movie package is an ideal opportunity for 118 118 to… Continue reading 118 118 To Sponsor ITV1 Movies

The European Interactive Advertising Association (EIAA) has published new research showing that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites. The EIAA Mediascope Europe Study, conducted by Synovate, explores the trends and usage patterns… Continue reading Habits Of Wireless Internet Users Revealed

Football was the name of the game last night, with BBC One screening the FA Cup quarter-final replay between Tottenham Hotspur and Chelsea.A peak of 6.4 million adults watched the climactic scenes unfold, as an ineffective Tottenham team rued letting slip a 3-1 lead from the first match, losing 2-1 in the replay.Chelsea, plaything to… Continue reading Soaps Triumph Over Soccer

CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.Waithe will also be tasked with delivering research insights that highlight the role of… Continue reading Titan Head Of Research Jumps Ship To CBS Outdoor