Daily Newspaper MarketBritain’s national Daily newspapers suffered a 1.5% year on year downturn in their overall readership for the six months to February, with a relatively mixed picture across the sectors.The Quality Dailies didn’t fare too badly, with only the Times shedding readers. The title lost 10% of its readership year on year for the… Continue reading NRS National Newspaper Round-Up: February 2007
Ahead of MediaTel Group’s forthcoming ‘Future of Media Research’ seminar, Alex Burmaster, European internet analyst at Nielsen//NetRatings, looks at measurement in the online universe, focusing on the recent debate between the Guardian and the Telegraph in the battle for newspaper web dominance…The recent press and debate about what and how we measure in the online… Continue reading Making Sense of the Ad Opportunity Today
Revenues fell in February across all the terrestrial channels, dipping overall by over 9% year on year. ITV1 bore the lion’s share of the fall, down over 12% year on year, or £14 million in real terms.Channel 4 saw its revenues fall by 5% year on year, while Five dipped by nearly 3%. GMTV’s revenues,… Continue reading TV Market Round-Up – February 2007
Following on from the success of the ‘Future of Digital’ discussion last month, MediaTel Group’s latest seminar will focus on media research, with a particular emphasis on the possibility of a research currency for online advertising to match other media.Chaired by BBC media correspondent Torin Douglas, current issues around the collection of data will be… Continue reading Tickets For Media Research Seminar Selling Fast
Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.There were some major manoeuvres in the City this week, with Havas chairman Vincent Bollore once again failing in his bid to win representation on the Aegis board.Bollore, who has a 21.9% share in Aegis, called a third… Continue reading Media In The City
Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year
Last night saw the second episode of the latest series of The Apprentice, with the teams getting two days to design a prototype of a product for dogs and pitch it to three pet stores.Two of the contestants were fired, one because he wanted to go home to his son, the other because he was… Continue reading City Lights Triumphs Over The Apprentice
Former market trader and Birmingham city council chief executive, Sir Michael Lyons, is said to be the frontrunner for the position of BBC Chairman, which is due to be announced today.Other candidates have included Chris Powell, who is a director of advertising agency DDB London and brother to Tony Blair’s chief of staff, Jonathan.The former… Continue reading New BBC Chairman To be Announced Today
Sir Michael Lyons, a former market trader and council chief executive, has been named the new BBC chairman, replacing Michael Grade who left for ITV late last year.The 57-year-old had been reported as the frontrunner for the position (see New BBC Chairman To be Announced Today), with other candidates previously short-listed and some high profile… Continue reading Lyons Confirmed As New BBC Chairman
Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign
