More Uk articles

Nick Hewat, sales director at Virgin Radio, discusses the importance of spot advertising in the medium of radio and its ability to reach the who, the when and the where…Spot advertising accounts for nearly 80% of radio revenues. Branded content (S&P in old money) accounts for 20%. Yet, given the attention levels and seeming importance… Continue reading Spot Advertising

A massive marketing campaign for a range of Freeview compatible PVR products, promoted under the Freeview Playback brand, has been delayed until next year due to a technical hitch.According to reports in the trade press, the campaign was due to launch this month, and was said to be critical in driving awareness of PVRs on… Continue reading Freeview Playback Service Is Delayed

The UK’s top home interest magazine, Ideal Home, launches its redesign with its November edition, which is on sale today.The title remains the best selling home interest magazine, despite declining sales figures, with the last ABC results leaving its total circulation at 237,525 copies (see ABC Results Jan-Jun 2006:Home Interest Magazines Report Mixed Bag Results).IPC… Continue reading Ideal Home Magazine Launches Redesign

In a deal valued at £2.7 million, London Underground is offering one advertiser a chance to own London with a 2-year sponsorship of Harry Beck’s iconic London Underground map.The sponsorship, the largest of its kind, is also the only opportunity to sponsor a London Underground branded property on this scale.The new sponsorship will run from… Continue reading Viacom Outdoor Offers Tube Maps Sponsorship

ITV has referred the Contract Rights Renewal, the measure put in place to control the broadcaster’s dominance, to the Office of Fair Trading in a bid to get it scrapped.The OFT will have to decide whether or not there is a case for removing the CRR, which has since 2004 caused ITV1’s ad revenues to… Continue reading ITV Refers CRR To OFT

Apax Partners could be on the verge of making a bid for ITV following the six months since they decided against it, according to a report in the Independent. However, the reported 130p offered by Apax per share in April is unlikely top be repeated. The Independent quotes a trader as saying: “Major investors could… Continue reading Market Rumours Suggest Possible Bid For ITV

There will be 36 million IPTV homes by 2011, or around seven times as many as 2006, according to new research from Informa Telecoms & Media. Despite this significant acceleration, Informa says that only 3.4% of the world’s TV households are forecast to subscribe to IPTV platforms by 2011, with operators battling for market share… Continue reading 36 Million IPTV Homes By 2011

The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign

Internet advertising will take a double-digit share of total advertising expenditure in two countries this year, and in eight countries by 2008, according to a new report from ZenithOptimedia. The report shows that internet advertising will take more than 10% of all ad expenditure in the UK, where it will take 12.9% of total expenditure,… Continue reading Internet Ad Share To Break Double Digit Barrier

BT has signed a deal with Sony BMG to enable a wide range of music videos to be accessed on-demand from BT’s next-generation TV service, BT Vision.The videos will also be available from November 2006 through BT Vision Download Store, a new service offering film, television and music download-to-PC and Microsoft-compatible portable devices.The deal gives… Continue reading BT And Sony BMG In Music Video Deal