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Opening the MRG Conference in Vienna yesterday afternoon, Walker Media CEO Phil Georgiadis lambasted the industry for its approach to internet advertising and called on them to “re-define the new media landscape”.“We have convinced ourselves that the fundamental characteristics of new media remain the same as the old,” he said. “We are happy to define… Continue reading MRG Conference: Industry Must Redefine New Media Landscape

Online advertising is increasingly attracting big spenders, with advertisers forecasting that online will represent a growing share of their overall media budgets over the next two years, especially within the FMCG and Entertainment sectors, according to new research from the European Interactive Advertising Association (EIAA). The EIAA Marketers’ Internet Ad Barometer shows that 425 of… Continue reading Online Becoming Increasingly Important To Advertisers

ITV has drawn up two shortlists of candidates for the chief executive job, with three names on each list. According to a report in the Guardian, there is an A list and a B list of possible replacements for Charles Allen. However, the Guardian says that whilst some candidates have been approached by Sir Bob… Continue reading ITV Draws Up Two Candidate Shortlists For Top Job

Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal

Global local search and online classified advertising revenue will grow to $31.1 billion in 2010, according to new research from the Kelsey group. In 2005, local search saw revenue of $3.4 billion, while online classifieds brought in $12.3 billion. Local search is predicted to show the largest growth, from the $3.4 billion recorded in 2005,… Continue reading Local Search And Online Advertising To Grow To $31.1 Billion

WPP is to acquire 3.2% of the issued share capital of Spot Runner, the first internet-based advertising agency. WPP said that Spot Runner’s approach to commercial production, media planning and media buying services makes it easy and affordable for local businesses to advertise on TV. WPP added that the investment continues WPP’s strategy of developing… Continue reading WPP Invests In Internet Advertising Agency

Speaking at the MRG conference today, Doreen Dignan from Mindshare Insight and Peter Hawtin from ITV presented the findings from their segmentation analysis project conducted for ITV.Commenting on the changing viewing culture, Dignan commented that “people have more and more things to do than watching TV, and nowadays people have more and more things to… Continue reading MRG Conference: ITV Segmentation Analysis Provides Insight Into Viewing Groups

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters. In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled an in initial… Continue reading NTL Telewest Could Merge With ITV

BT Retail has announced that it has three million broadband customers, with its half yearly results revealing that it secured one in four of all new ADSL customers between July and September 2006.Sales of the BT Home Hub, which supports BT’s full range of services, have now exceeded 350,000, which the company says has helped… Continue reading BT Has 3 Million Broadband Subscribers

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters.In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled in an initial conversation… Continue reading NTL Telewest Could Merge With ITV