More Uk articles

Media and entertainment, financial services, travel and automotive advertisers in the US will spend $11.5 billion advertising online in 2011, according to a new report from JupiterResearch. The US Online Category Advertising Forecast, 2006 to 2011 report says that this will account for 57% of all online ad spending that year. An earlier report from… Continue reading Top US Online Advertising Categories For 2011

Aegis has received the support of major shareholders as it attempts to stop Vincent Bollore from gaining two seats on its board. Bollore’s nominees, Philippe Germond and Roger Hatchuel, were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). They will be voted on at an EGM to… Continue reading Aegis Shareholders Unite Against Bollore

The Telegraph Group made an operating loss of £12.1 million in the year to January 1 2006, following the £45.8 million cost of relocating to new offices and restructuring. The £45.8 million was made up of £32.2 million in relocation expenses and £13.6 million for the cost of reorganisation, which included redundancies. Turnover at the… Continue reading Telegraph Group Records £12 Million Operating Loss

US internet video ad spending will grow by 82.2% this year, and 89.0% in 2007, according to a new report from eMarketer. The Internet Video report analyses the fast growing online trend, with eMarketer saying that spending is low as testing new methods of video delivery and marketing are more the rule than full-play campaigns… Continue reading US Internet Video Adspend To Soar

Consumers in the UK will spend online an average of £4 million every hour, day and night during the 10 week run-up to Christmas, according to new research from the Interactive Media in Retail Group (IMRG), which includes large retailers such as John Lewis, Argos, Comet, Tesco and Ikea. This will come to a massive… Continue reading Online Christmas Spending To Reach £7 Billion

Consumers are disinterested in using their mobile phones to view audio-visual content, according to the Olswang Convergence Consumer Survey 2006.In the 2005 survey, 70% of respondents did not want to watch TV on a mobile phone. Despite the launch of a range of mobile TV services in the past 12 months and despite the mobile… Continue reading Audio-Visual Content On Mobile Phones Proves Unpopular

The biggest spenders on online content are 16-24 year olds, averaging £5.34 per month (£64 per year) according to new research from Nielsen//NetRatings. According to Nielsen//NetRatings, the average Briton online spends £3 a month (£36 per year) no streaming/downloading audio and video content. Although the majority of this spend (57%) still goes on audio content,… Continue reading Teens Are Biggest Online Content Spenders

Spooks on BBC One once again managed to outperform ITV1’s new drama, Vincent, gaining an average of 5.2 million adult viewers compared to 4.8 million for the Ray Winstone drama.Vincent has boosted its audience in the past few weeks (see Spooks Battles Vincent), last night taking a 23% audience share, compared to 24% for the… Continue reading 5.2 Million Tune In To Spooks

The number of consumers using Voice Over Internet Protocol (VoIP) to make phone calls will exceed 4 million over the next 12 months, according to Continental Research’s Autumn 2006 Internet Report. The report says that future VoIP users are looking to ‘comfort’ brands such as BT, 02 and Sky to deliver the service, over current… Continue reading VoIP Users To Exceed 4 Million

Viacom Outdoor recently revealed new research proving that the longer a person spends with an ad, the more likely they are to absorb its content. Steve Cox, strategic planning director at the company explains how the study set about proving its hypothesis…The past couple of years have seen “engagement” truly enter the communications planning lexicon,… Continue reading Total Recall