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WPP has agreed a deal with US digital video recorder company TiVo which will see it broadcast advertising on its personal video recorder (PVR) service.WPP’s GroupM media agencies (including MindShare, MediaCom and Mediaedge:cia) are involved in the deal, which includes an agreement to buy a minimum amount of advertising.The TiVo PVR includes features, such as… Continue reading WPP Signs Deal With TiVo

BT has signed an exclusive deal with Emap for the publisher and broadcaster to provide branded music video services and programmes for its TV via broadband service, BT Vision.Under the Emap brand ‘The Hits On Demand’, music videos from a variety of genres will be available, with viewers being guided in their choices by Emap’s… Continue reading Emap To Bring Music Brands To BT Vision

IPC Advertising Central Sales group advertisement director Alison Deas has announced three significant developments across the division.Peter Edwards has been appointed head of Corporate Business Development, leading a team charged with developing and delivering cross-brand and cross-platform solutions for some of the biggest advertisers in the UK.Edwards joins IPC from Viacom Outdoor’s client communications team.… Continue reading IPC Central Sales Announces Senior Appointments

Independent News & Media recorded an increase in revenue of 3.6% to €796.7 million for the six months to June 30, with growth driven primarily by the publishing division (4.2%). The company’s interim statement, released today also showed good underlying increases in both circulation (5.5%) and advertising (3.8%) revenues. Independent News & Media said that… Continue reading Independent News & Media Announces Interim Results

Over 70% of US internet users who watch video online prefer to watch and download videos for free, sponsored by pre-roll advertising, according to the newly released results of a survey from AP and AOL. Only 23% of respondents said that they would prefer to pay for ad-free content, with users also preferring shorter videos.… Continue reading US Internet Users Prefer Free Video

There will be more than one billion 3G mobile phone users by 2010, according to new research from Strategy Analytics. The Worldwide Cellular User Forecasts 2006-2011 reveals that 3G technologies are already on target to reach 167 million users by the end of 2006. In addition, Strategy Analytics predicts that 3G users will account for… Continue reading 3G Mobile Phone Users To Pass Billion Mark

It was the final of How Do You Solve A Problem Like Maria? on Saturday evening and the second instalment of the show was the most watched programme on the night.The first Maria of the evening, on BBC One at 6.30pm, attracted a peak audience of 5.2 million adults (a 29% audience share).The second programme,… Continue reading Maria Attracts 7.5 Million Viewers

The daily newspaper market continued to see readership decline in the six months to June 2006, with a total downturn of more than 7% year on year, indicating a continued struggle for the sector.There was only one title to see an upturn in readership in the entire daily market, with the Independent recording an almost… Continue reading NRS National Newspaper Round-Up: June 2006

The ABC in the UK is currently working with media owners to evolve the currency to provide an enhanced cross-platform report where required and appropriate, according to the organisation’s CEO, Chris Boyd.However, Boyd said that at the moment there is no call from media buyers in Britain for the audited data across the various platforms… Continue reading Cross-Platform Net ABC Measure Not Yet Needed In UK

Ofcom has announced that it is to finalise its market impact assessment of the BBC’s new online catch-up service by December 15.Ofcom and the BBC governors have established a steering group to examine the new on-demand service, which will be delivered online via the BBC’s iPlayer.The new offerings are comprised of a seven-day TV and… Continue reading Ofcom Launches BBC iPlayer Assessment