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Charlotte Church’s new Friday night chat show on Channel 4 was not the massive hit that might have been expected, bringing in a peak of 2 million adult viewers (an 11.5% audience share) in its 10pm slot.The show’s audience figure decreased over the programme’s duration, with 1.1 million adults (an 8% audience share) left watching… Continue reading Charlotte Church Attracts 2 Million Viewers To Channel 4

Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway

The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins

ITV will today become the first terrestrial TV channel to broadcast live on mobile phones, in a deal signed with mobile network 3.The simulcast service means that 3’s 3.7 million customers will be able to watch ITV1 and ITV Play as they would at home, on their mobiles.The service will be priced at 99p per… Continue reading ITV Launches Live Broadcasts On 3 Network

IPC ignite! has announced that Jo Smalley is to be promoted to the role of publishing director of men’s lifestyle brands, Nuts and Loaded.The announcement follows the appointment of Eric Fuller from the role to managing director of the division last month (see Eric Fuller New MD of IPC Ignite!).Smalley joined IPC ignite! in November… Continue reading Jo Smalley Appointed Publishing Director Of Nuts And Loaded

Video game publisher Electronic Arts (EA) has signed deals with two in-game advertising companies to stream live ads into its games.The deals have been signed with Massive, owned by Microsoft, which EA said will cover up to four video games, and IGA Worldwide, which should see the company deliver advertising in up to three games.The… Continue reading Electronic Arts Signs In-Game Advertising Deals

The BBC’s first Public Value Test (PVT) will be carried out to launch the Corporation’s new on-demand proposals, including the BBC iPlayer.The application for approval of the iPlayer, a service to unify the BBC’s provision of audio and video content on-demand and to make it available to UK audiences over the internet, has begun.The application… Continue reading BBC Announces First Public Value Test

BBC Magazines is to launch a digital edition of its Top Of The Pops magazine, in conjunction with Zinio Systems, on September 6.BBC Magazines says that it will become the first UK publisher to enter the online teen publishing market when it launches the digital edition, with the launch marking a significant step in the… Continue reading BBC To Launch Digital Edition Of TOTP Magazine

GCap Media has secured phone giant O2 as its first commercial partner for DAB station Chill, with the two companies creating dedicated mobile and online channels to enable listeners to control content themselves.The exclusive six-month partnership is centred on ‘The O2 Chillout Room’, a unique daily show that has been conceived in response to listener… Continue reading GCap Media Joins With O2 To Give Chill Listeners Content Control

Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal