GCap Media has created a new position to build and lead a commercial interactive and CRM team, to optimise new and existing revenue for the company.Former Channel 4 deputy head of new media advertising, Paul Sigaloff, has been appointed to the role of head of interactive and CRM at GCap Media. Sigaloff will be in… Continue reading GCap Boosts Interactive Strategy With New Recruit
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Homechoice could be bought for up to £100 million after it has reportedly held talks with various online and mobile companies.The video-on-demand and broadband service has had a series of approaches from Vodafone and Orange, as well as internet service provider Tiscali, which is understood to be the frontrunner in the race to buy the… Continue reading Mobile And Online Companies Bid For Homechoice
Archant has announced a 19.4% drop in profit in the first half of 2006, attributing the decline to fundamental structural changes in its markets and cyclical economic forces. In the six months to July 1 the company’s profits stood at £10.2 million. The regional newspaper and magazine group also said that its revenue was down… Continue reading Archant Magazines Show Growth As Profits Fall
Total retail revenue in the UK communications sector reached £50 billion in 2005, a 5% increase compared to 2004, according to new figures revealed by Ofcom in its new Communications Market report. The biggest annual rise, of £2 billion, came from the telecoms sector, while television revenue grew by £500 million. Total radio funding (BBC… Continue reading UK Communications Retail Revenue Reaches £50 Billion In 2005
ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1. The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts… Continue reading ITV Profits Up Despite Weak Ad Market
Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson has reported second quarter 2006 revenue of $1.53 billion, compared to $1.61 billion in the same period a year ago (a 4.8% drop), with first half revenue of $2.86 billion, compared to $2.94 billion during the first six months of 2005. The… Continue reading Interpublic Revenues Fall
By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline
Channel 4’s Big Brother pulled in an average of 4.6 million adult viewers last night, a 22.4% audience share, despite complaints regarding the latest twist in the Reality TV game show.Last night viewers voted four ex-housemates back into the house next door, with one of them to be picked by current housemates to re-enter the… Continue reading Big Brother Controversy Brings In 4.6 Million Viewers
IPC Connect, the women’s weekly division of IPC Media, has extended its weekly celebrity magazine to the web, in order to refocus the publisher’s online efforts.Nowmagazine.co.uk, the online version of the magazine, will be edited by Beverley Watts and carry UK and US celeb news and gossip, with the Stateside material coming from parent company… Continue reading IPC Extends Now Online
Emap Advertising has announced the creation of four new senior roles within the online team. The new appointments mark a restructure designed to deliver effective and pioneering bespoke marketing opportunities for customers and deliver higher levels of customer service.A new operational team has been set up within the online arm of Emap Advertising. Lisa Mundy,… Continue reading Emap Advertising Strengthens Online Team
