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One in four online advertisers in the States will use ‘behavioural targeting’ by next year, according to a leading authority on the impact of the Internet and emerging consumer technologies on business. JupiterResearch, in the report titled “Effective Targeting”, says advertisers and agencies that have tested early online behavioural targeting services are yielding positive results.… Continue reading ‘Behavioural Targeting’ To Boom In US

Internet adspend in the US (not including search) is predicted to increase by 13% in 2006, according to research by TNS Media Intelligence. The figure is from a revised full year forecast, which adjusts the earlier figure of 9.1% growth in 2006. Internet adspend reached 19.4% in the first quarter of 2006 (see Online Adspend… Continue reading US Internet Adspend Predicted To Increase By 13%

Almost eight-and-a-half million adults tuned in to see Germany’s much deserved 1-0 win over Poland last night, giving BBC1 a 33% adult audience share.Corrie was the game’s only real rival, which managed over seven million adult viewers during the match preamble. Channel 4 put up a reasonable fight with Deal Or No Deal taking 11%… Continue reading German Win Is Victory For BBC1

Google researchers have outlined plans for a revolutionary system that could offer advertisers unparalleled insight into the mass media audience and see the online behemoth extend its dominance into television and radio.In the paper ‘Social and interactive television applications based on real-time ambient audio identification’, Google researchers Michele Covell and Shumeet Baluja propose using ambient… Continue reading Google To Revolutionise TV For Advertisers

Development opportunities for BBC programming online and on mobile phones have received a boost with the appointment of Simon Danker as director of digital media at BBC Worldwide.Danker, who is currently director of the UK and Ireland global television sales division, will be involved in the development of the BBC Worldwide iPlayer, a commercial version… Continue reading Boost For Digital Media At BBC Worldwide

Emap Advertising has finalised its new cross-media specialist team, with the appointment of Rob Tomalin as head of strategy at Emap².Tomalin previously held the position of cross-media group account director at Emap Advertising and will now head up the nine-strong Emap² strategy team. He will report to Carrie Barker, sales director of Emap².The team includes… Continue reading New Appointment Finalises Emap2 Team

Nielsen Media Research has updated its TV costings and methodologies, a process it began in January of this year, in order to both improve the way it works and to stay on top of the rapid changes occurring in the media industry.Over the past three years Nielsen Media Research discovered that digital costs for ITV… Continue reading Nielsen Media Research To Release Amended TV Costings

Some of the UK’s biggest television advertisers have called for an end to the CRR, saying it is in danger of destroying ITV.Procter & Gamble has called on Ofcom to consider the wider impact of the CRR, such as the exodus of advertising from ITV. Advertising revenues for the broadcaster are predicted to be down… Continue reading CRR May Destroy ITV Say Advertisers

WPP’s wholly owned operating company GroupM, the media investment management network, has acquired 51% of the issued share capital of M80, a leading online word-of-mouth marketing company. The Los Angeles based M80 was established in 1998 to manage the transmission of word of mouth communications online through community activation and viral marketing. M80 employs 18… Continue reading GroupM Acquires Online Viral Marketing Company

Vincent Bolloré has failed in his bid to win two seats on Aegis’ board, with 58.3% of shareholders voting against his nominations. Resolutions 14 and 15, which would have seen Bolloré’s nominees, Philippe Germond (ex-president of French mobile firm Alcatel) and Roger Hatchuel (former owner of the Cannes Lions International Advertising Festival) become directors of… Continue reading Bollore Fails In Board Bid