H Bauer is to launch new Women’s weekly title In The Know later this month, and will do so without selling ads in it.Bauer has invested £10 million in the new magazine, which will offer topical news and lifestyle content. The launch campaign will include TV ads and outdoor and retail activity.The publisher says that… Continue reading In The Know To Launch Next Week
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Littlewoods has agreed a cross-platform deal with ITV to sponsor the new Trinny and Susannah series due to air this Autumn on ITV1.The sponsorship package includes online, interactive, mobile interactive bumpers and licensing opportunities for Littlewoods as well as branding on all programme-related on-air trailers and off-air marketing.This is the first time Littlewoods has advertised… Continue reading Littlewoods To Sponsor Trinny And Susannah
ITV has agreed to sell its stake in the Irish commercial broadcaster TV3 for £70 million as part of its disposal programme of non-core assets.The sale, which has been anticipated for some time, sees the broadcasters 45% stake go to private equity firm Doughty Hanson, which made a previous bid for TV3 in May after… Continue reading ITV Agrees Sale of Stake In TV3
Advetising.com, the world’s largest advertising network, has joined Internet Advertising Sales House (IASH), which it says is part of its campaign to set the highest possible standards in internet advertising.IASH was set up in November 2005 to promote the real benefits of online advertising through sales networks and to introduce an effective code of conduct.… Continue reading Advertising.com Joins IASH
Love Island last night recorded its highest adult viewing figures since the opening show, with a peak of 2.9 million adults (a 15% audience share) tuning in to the first episode of the evening.An average of 2.8 million adult viewers watched the first instalment of the night, on ITV1 at 10pm, while the second show,… Continue reading Love Island Resurgent Without Big Brother To Bother It
Sky Media, the advertising sales division of BSkyB, has expanded its internet advertising business with the acquisition of online sales agency, Aura Sports Ltd.Sky Media says that Aura’s network of sports and entertainment websites Aura will now join Sky’s wholly-owned websites in an enhanced online advertising offering.This is the first time that Sky Media’s third-party… Continue reading Sky Media Acquires Online Sales Agency
Phil Quartly, who left UTV Radio as commercial director after just six months in the role, has joined JCDecaux as head of sales.Quartly left UTV last week after joining the radio broadcaster from Emap (see Former SIRS Boss Joins UTV Radio As Commercial Head), and taking on a range of repsonsibilities across the flagship station… Continue reading Quartly Joins JCDecaux As Head Of Sales
Throughout the summer Big Brother was the talk of schools and workplaces around the country, with millions tuning in to see what devious tasks the contestants would have to complete on their way to winning the £100,000 grand prize.The opening show of the series kicked off to a cracking start as the new housemates took… Continue reading Big Brother Series 7 Overview
The total number of internet users reached more than 28 million across the second quarter of 2006, according to figures released by BMRB. This is the highest number of users yet and represents a 10.6% increase from the same period last year.The overall number of users has risen by just over five million since 2004,… Continue reading Online Usage Round-Up: Internet Usage Reaches All Time High
The Daily Record, the biggest selling Scottish daily newspaper, is to launch two timed, geographical editions targeting Glasgow and Edinburgh.The new editions, Daily Record Glasgow PM and Daily Record Edinburgh PM, will be on sale from 3pm each afternoon in over 1,000 outlets across both cities. Over 20 journalists have been recruited to the new… Continue reading Daily Record Launches Two New Timed Editions
