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Times newspapers will run further text offers after the remarkable success of a recent free DVD via text message promotion, which generated 100,000 responses via mobile phones.The promotion ran in both the Times and the Sunday Times, offering children’s films like Alice In Wonderland, The Railway Children and The Jungle Book to readers who sent… Continue reading Times Newspapers To Run More Text Message DVD Promos

WPP worldwide revenues were up 17% for the first five months of the year on a reportable basis, with a growth of over 13% in constant currencies. The trading update was provided at the group’s AGM today by Philip Lader, chairman of WPP. The United Kingdom was the only region not to show double-digit revenue… Continue reading WPP Reports Growth For First Five Months of 2006

GCap Media has shelled out £2.6 million in severance payments to ousted directors, and chairman of the company’s remuneration committee, Alastair Ross Goobey, has apologised to shareholders. The non-executive issued an unprecedented statement offering a full explanation for the sums paid to David Mansfield, the former chief executive, and other former colleagues. Mansfield left the… Continue reading GCap Media Says Sorry To Shareholders

UBC Media has raised £3 million in order to invest in digital music download technology that allows listeners to buy music from radio stations via a handheld mobile device.The songs will be available for download from digital radio stations, with reports in the trade press putting the cost of each song at £1.25 (60p more… Continue reading UBC Media To Invest In Digital Radio Download Technology

Last night’s eight o’clock match between Ukraine and Switzerland drew millions of viewers to BBC1, even though it might well have been the dullest match of the tournament so far.A peak adult audience of 8.4 million adults watched the Swiss and Ukrainians attempting to edge their way to a quarter final match against Italy. An… Continue reading 8.4 Million Watch Bore Draw On BBC1

Robert Thurner, commercial director at mobile media agency Incentivated, discusses the future of mobile technology, the way it could change the media and how advertisers can utilise its functions…Picture this. Croatia is playing Brazil in the World Cup. Ivan is in the departure lounge waiting for his flight to Berlin to watch his countrymen take… Continue reading The Rise Of Mobile Media

Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast

Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform

UBC Media Group has reported revenue of £19.4m for the year to March 31, up 21.8%, with most of the growth coming from advertising revenues from networked programming, which rose 45.8% year-on-year to £11m. The company also announced a 13.9% increase in revenue from its digital software business and a 5.1% boost in its digital… Continue reading UBC Media Group Announces £19 Million Revenue

Independent News & Media (INM) has forecast that its group advertising revenues will be up by over 3.5%, in its trading update for the six month period ending 30th June 2006. The trading report said that group revenue is expected to be ahead year-on-year by over 3%, with group circulation revenues forecast to be up… Continue reading INM Advertising Revenues Forecast To Grow