More Uk articles

Sony Ericsson, in conjunction with Emap², is to start one of its biggest UK branding campaigns to date in support of its Walkman phone.The campaign (put together by Sony Ericsson, Mediaedge:cia and Emap²) will run across a wide range of Emap’s media platforms in an exclusive deal designed to promote the Sony Ericsson Walkman phone… Continue reading Sony Ericsson To Launch Campaign In Support Of Walkman Phone

GCap Media will restructure its senior level commercial division, saying the group’s future success depends on adaptability and a focus on consumer and customer satisfaction.It also said that industry consolidation points to an evolving trading model for radio, and it is vital for GCap to be at the front line of developments and to reflect… Continue reading GCap Looks To Future With Sales Restructure

Ofcom has predicted that commercial terrestrial television channels could lose almost 4% of their revenue if the pre-9pm ban on junk food and drink advertising aimed at children is introduced.The latest figures from the independent communications regulator predict that all commercial channels could lose up to £140 million, highlighting that GMTV could be the worst… Continue reading Channel Revenue To Fall With Junk Ad Ban

Virgin Radio programming will be transmitted on Freeview after a multi-year deal was signed with AIM-traded interactive content and service provider, YooMedia.Under the agreement, Virgin Radio will be available to over seven million homes in the UK with set-top boxes from Freeview, the UK’s Digital Terrestrial Television system.YooMedia, which provides the bandwidth for the transmission… Continue reading Virgin Radio To Launch On Freeview

MediaTel.co.uk has launched a World Cup Media Centre to bring subscribers the most up-to-date media data and analysis from this summers’ biggest sporting event.Working in conjunction with Nielsen//NetRatings, TNS Infosys Exec and Xtreme Information, MediaTel.co.uk will be providing its 140 subscribing companies with the latest daily analysis, with key reports including; TV overnights for ABC1… Continue reading MediaTel.co.uk Launches World Cup Media Centre

Ofcom has predicted that commercial television channels could lose almost 4% of their revenue if the pre-9pm ban on junk food and drink advertising aimed at children is introduced. The latest figures from the independent communications regulator show that GMTV could be the worst affected by the ban, potentially losing up to 6.7% of the… Continue reading Channel Revenue To Fall With Junk Ad Ban

Thanks to the growth in usage of video game consoles online and the continued boom in broadband take-up, the online game market is expected to grow from $3.4 billion in 2005 to $13 billion in 2011. A new study from DFC Intelligence, entitled The Online Game Market, places massively Multiplayer Online Games (MMOG’s) at the… Continue reading Online Games Could Hit $13 Billion By 2011

World Cup fever shows no signs of abating as last night’s match up between Italy and Ghana, although not one of the showpiece games of the tournament, brought in 5.5 million adult viewers, a 28.9% audience share.ABC1 Men are clearly loving the chance to see so much football, as 1.8 million of them (44%) settled… Continue reading World Cup Continues To Bring In Viewers

As the popularity of community sites over the internet continues to flourish, chief executive of the Internet Advertising Bureau, Guy Phillipson, examines the phenomenon of UGC and asks how advertisers can make the most of its growth …If you’ve been keeping an eye on the world of online recently, it would appear the medium sees… Continue reading User-Generated Content – A Tough Nut For Advertisers

Chrysalis Radio sales is to implement a ground-breaking restructure of its commercial operations, which will see sales groups aligned with media and advertising agency holding company groups.In what is a first for the radio industry, teams from Chrysalis Radio’s airtime sales division and sponsorship and promotions division will be brought together to create mixed discipline… Continue reading Chrysalis Radio Sales In Ground-Breaking Restructure