Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA). Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion… Continue reading UK Txt Msgs Reach 3.3 Billion For May
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Daily Newspaper MarketThe daily newspaper market continued to see readership decline for the six-month period from November 2005 to April 2006, with a substantial total downturn of 5.4% year on year, signalling further trouble for the sector.There were some success stories amidst the depression however, with the Independent pushing its readership up by a massive… Continue reading NRS National Newspaper Round-Up: April 2006
Digital radio listeners read and use information from the scrolling text on their DAB sets, according to the latest findings from the RAB Platform Survey. 69% of listeners read the text, whilst 42% actually used web addresses or phone numbers on the display, offering advertisers a new channel of communication to connect through to consumers.… Continue reading DAB Text Display Is A New Avenue For Advertisers
Sky subscribers in Britain will soon be able to set their Sky+ programme recorder remotely via their mobile phone or the internet.Users of the BSkyB service will have to register for the remote access, which is free apart from mobile network and internet charges. The Sky by mobile service is available to subscribers of Sky… Continue reading Sky+ Service To Be Accessible On Mobiles And Online
Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA).Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion set… Continue reading UK Txt Msgs Reach 3.3 Billion For May
Big Brother‘s Friday night eviction was well watched, with viewers clamouring to see who the public would kick out of the house.Lisa, a 27-year-old upholsterer from Manchester, was the public’s choice and the live eviction was watched by a peak of 5.2 million adults, making it the most watched programme on at the time. The… Continue reading Big Brother Eviction Brings In Viewers
Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation), according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).After adjusting for inflation the rise means a 0.6% increase in real terms… Continue reading Advertising Expenditure Almost £19 Billion In 2005
Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast
Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform
UBC Media Group has reported revenue of £19.4m for the year to March 31, up 21.8%, with most of the growth coming from advertising revenues from networked programming, which rose 45.8% year-on-year to £11m. The company also announced a 13.9% increase in revenue from its digital software business and a 5.1% boost in its digital… Continue reading UBC Media Group Announces £19 Million Revenue
