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Celebrity Love Island is no longer, after ITV1 director of television, Simon Shaps, confirmed the programme would be axed after the poor ratings of the last series.The z-list celeb fest finished its second series at the end of August, with the last episode drawing in by far its best audience figures of the series at… Continue reading Celebrity Love Island Is No Longer

The race is on to sign up consumers to “bundled entertainment and communications services”, with brands such as BT, Sky, MSN and Carphone Warehouse encroaching on each other’s traditional territories whilst vying for customers to stay loyal, according to Continental Research’s Autumn 2006 Convergence Report.James Myring, associate director at Continental Research, said: “Many commentators are… Continue reading Communications Companies Vie For Bundled Services

Almost four billion text messages were sent in the UK during October, up 100 million more than in September, according to the latest figures from the Mobile Data Association (MDA).During October, 3.8 billion text messages were sent, which was up almost 27% on the total for October 2005. Each month sees more and more text… Continue reading Almost Four Billion Texts Sent In October

Ocean Outdoor has secured the first ever Outdoor advertising site in Trafalgar Square, with the company taking over a 9m x 9m site on the south-west aspect of St Martin-In-The-Fields.Launching on 1 January 2007, Trafalgar Square Ocean Special will provide a significant contribution to the £36 million renewal of the church.An estimated 35 million people… Continue reading Ocean Outdoor Secures First Ad Site In Trafalgar Square

Channel 4 is set to relaunch E4.com as a new standalone social networking website early next year and plans to give users the chance to audition via the site for a place in the Big Brother house.The www.E4.com domain name, which has lain dormant since the E4 website was integrated into parent site channel4.com in… Continue reading Channel 4 To Relaunch E4.com As Social Networking Site

Video adverts are the most successful online advertising format in generating online advertising awareness, according to research from Dynamic Logic’s MarketNorms database.The research also shows that formats should be shorter and with sequential creative treatments for maximum impact. The chart below compares deltas, or point differences, between those who saw the ads and those who… Continue reading Video Ads Are Most Successful Online Ad Format

More and more people in the US are downloading podcasts, but few of them stay with the method, according to new research.The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast, compared to earlier this year when a survey by the same group found that… Continue reading Podcast Downloading In The US On The Rise

Taxi Media, a division of Clear Channel Outdoor UK, has launched a new London Audience Solutions offering that it claims will dramatically change how taxi advertising targets specific audiences.Taxi Media has identified where individual drivers spend the majority of their time through comprehensive driver surveys, the results of which are further enhanced by GPS tracking… Continue reading Clear Channel Division Launches Audience Solutions Packs For Taxi Ads

The Daily Mail and General Trust (DMGT) has recorded an adjusted profit before tax of £260 million, up 9% on the equivalent figure for last year. The company says that this improvement was mainly due to strong growth from DMG Information. The Group’s business-facing divisions generally enjoyed strong growth, whilst its consumer operations, particularly its… Continue reading DMGT Pre-Tax Profits Up £260 Million

The ownership of the Daily Mirror newspaper has been thrown into question after reports that millionaire businessman Marcus Evans is ready to make another bid for the title. The Times has said that Evans, who two years ago offered between £700 million and £800 million, could offer between £550 million and £600 million this time.… Continue reading Daily Mirror Could Be Sold To Millionaire Businessman