Viacom Outdoor, the UK’s leading transport media sales company, has adopted a market analysis and targeting tool to provide its ad campaigns around London Underground stations with detailed consumer insight.The company has selected MICROVISION from GMAP Consulting, following a four-way pitch, which will give the company knowledge of consumer characteristics of the local catchments of… Continue reading Viacom Outdoor Selects New Tool To Gain Consumer Insight
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The former chief executive of BSkyB, Tony Ball, has ruled himself out of the race to succeed Charles Allen as the chief executive of ITV, according to reports in the Times.Ball’s public withdrawal still leaves several contenders for the position, although the Times report says that the ITV board expects to appoint an ‘outsider’ to… Continue reading Ball Rules Himself Out Of ITV Top Job
ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1.The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts was… Continue reading ITV Profits Up Despite Weak Ad Market
MySpace and Google have signed a three-year deal together, with Google paying the Murdoch-owned social networking site around US$900 million (£470 million) in 2007, after beating Yahoo! and Microsoft for the contract.Under the deal, search behemoth Google will be the exclusive internet search and keyword advertising partner for the Fox network and its growing number… Continue reading MySpace And Google Sign Exclusive Deal
IPC Southbank is to close its Family Circle magazine, with its December 2006 issue being the last to hit the shelves.The magazine is closing, after more than 40 years, because of declining circulation. IPC acquired Family Circle from International Thompson Publishing in 1988 when the magazine had a circulation of 625,000. That figure has now… Continue reading IPC Closes Family Circle
The IPA TouchPoints Hub Survey launched earlier this year provides insight into cross-media consumption, with the ability to analyse this by a wealth of demographic, behavioural and attitudinal information. Roger Gane, research director at the RSMB and one of the UK’s leading audience researchers, looks forward to the next stage of the survey…There are inevitably… Continue reading IPA TouchPoints Integration
The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market
Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row
Emap Radio is expanding its Kiss FM radio network across the south-west and east of England as part of a revamp of the dance music station.From September 6, Vibe 101 in Bristol and Vibe FM in East Anglia will become Kiss. Kiss 101 (formerly Vibe in Bristol) and Kiss 105-108 (formerly Vibe in East Anglia)… Continue reading Emap Revamps And Expands Kiss FM Radio Network
ITV has confirmed that Charles Allen has resigned as chief executive and will be replaced by the company’s finance director John Cresswell.Interim chief executive Cresswell will work with Allen during a handover period to ensure a smooth transition and will take the reigns on October 1. ITV says that the search for a permanent successor… Continue reading Charles Allen Leaves ITV
