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Two free afternoon newspapers have just been launched and what happens to the papers in the coming months could have repercussions for the entire industry. NewsLine Editorial Assistant Sam Howroyd takes a look at the new titles…At a time when the majority of newspaper circulations are down across the board and many people choose to… Continue reading Will The Free Afternoon Papers Succeed?

Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.”Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap has… Continue reading Emap Unites Consumer Facing Businesses

Emap’s Magic 105.4 radio station is launching an advertising campaign to drive audiences to a revamped version of its ‘Music is Money’ quiz, which will see £15,000 won every weekday for three weeks.The campaign launches this week with one 30-second and three brand new 10-second commercials. The adverts, created by St Luke’s, will be shown… Continue reading Magic 105.4 Launches Quiz Ad Campaign

Betting and gaming group bet365 is to sponsor men’s entertainment channel Bravo’s exclusive live coverage of Football Italia‘s Serie A league as part of the Flextech-owned channel’s new Autumn line-up.The deal, in excess of six figures, was negotiated between Dale Micklewright of ids and Ryan Illingworth of The Media Advisors, and will see the partnership… Continue reading Bet365 To Sponsor Bravo’s Italian Football

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive.According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen (see Charles Allen Leaves ITV).ITV’s finance director, John Cresswell, will act as… Continue reading McCann-Erickson President Linked With ITV Top Job

A new website is launched today, with the aim of offering creative engagement advertising solutions for every brand. VideoJug, (www.videojug.com) is a new visual guide to life from the senior team behind the successful 365 Corporation Plc.Unique in the UK, VideoJug hosts an ever-growing number of ‘how to’ films on everything in life, both professionally… Continue reading New Website Offers New Advertising Opportunities

Thelondonpaper launched yesterday afternoon, with media commentators everywhere itching to get their hands on a copy.One of the most interesting things to find out was which brands decided to advertise their wares in the new freesheet, hopefully giving some indication of just who the paper is supposed to appeal to.The most prominent advertisements in the… Continue reading The Major Advertisers In thelondonpaper

Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.” Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap… Continue reading Emap Unites Consumer Facing Businesses

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive. According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen. ITV’s finance director, John Cresswell, will act as interim chief executive… Continue reading McCann-Erickson President Linked With ITV Top Job

NetRatings, the internet media and market research company, has appointed Louise Ainsworth as managing director of its European business, with effect from September 4. Ainsworth joins from OgilvyOne Worldwide in London where she was managing partner, Consulting and Planning. Previously she worked at Ogilvy Interactive, with responsibility for the agency’s UK business. Prior to this… Continue reading Netratings Appoints New MD To European Business