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Albert Read has been appointed general manager of Condé Nast Publications, and will take up the role on September 4 this year. Read was previously deputy planning director at Condé Nast International, and also business director of Condé Nast Asia-Pacific, where he was greatly involved in the company’s expansion into China. Read’s promotion to the… Continue reading New General Manager For Condé Nast Publications

The Evening Standard has appointed Rosemary Gorman as its new advertising sales director following the departure of Alan Brydon. Gorman, head of client sales at the Daily Mail since 1999, began her career on the agency side, becoming head of planning and managing partner at Zenith Media prior to her taking up the position at… Continue reading Evening Standard Appoints New Ad Director

By the end of 2008 there will be 100 million direct-to-home satellite pay TV subscribers globally, meaning that satellite will continue its reign as the top digital TV platform, according to a new study by Research and Markets. The report also examines satellite radio and points to Howard Stern’s departure from traditional radio to begin… Continue reading Satellite Industry To Grow

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

M:Metrics, the mobile marketing authority has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the United Kingdom and US.M:Metrics, is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users,… Continue reading New Measurement System For Mobiles

Channel 4 will be the first major UK broadcaster to simulcast its television output online, according to chief executive Andy Duncan.The new broadband simulcast will be available to PC users from 27 June via the channel4.com website. Registered users will be able to access a streamed live version of the Channel 4 schedule, allowing them… Continue reading C4 First To Simulcast TV Content Online

The IPA’s ethical policy group, previously know as the Watchdog Group, is to re-launch as the Ethcom Group in order to re-emphasise its role in promoting “ethical consumerism” through balancing the rights to advertise freely with responsible behaviour.The Ethcom Group will advise on ethical policy and, as part of its wide remit, will encourage debates… Continue reading IPA’s Watchdog Group To Re-launch As Ethcom

GCap Media’s Planet Rock station will follow Capital Radio will a “no more than two ads in a row” policy from 26 June.Recent research conducted by Advertising Research Company Ipsos showed that ad effectiveness has improved by a significant 38% on Capital Radio since the policy was introduced (see Capital Ad Breaks Boost Cut-Through). GCap… Continue reading Planet Rock To Adopt ‘Two Ad’ Policy

Audiences in the US are more likely to download television programmes that contain advertising than pay for versions of the same shows without it, according to network executives.A report in the FT said the findings are among the first in examining viewing habits since programmes were made available to consumers over a variety of digital… Continue reading Free Ad-Supported TV Downloaded More Than Paid Content in US

The Advertising Standards Authority is launching an investigation into the Big Brother ‘golden ticket’ competition amid claims that the draw was a fix.The watchdog is launching the investigation after receiving complaints from viewers and newspapers claiming that the competition’s eventual winner, Suzie Verrico, knew she would be entering the house before she was selected “at… Continue reading ASA To Investigate BB Golden Ticket ‘Fix’