The number of commercial Wi-Fi hotspots will grow by 47% worldwide to 143,700 this year, according to a new report from ABI Research. ABI says that Europe is currently the market leader with over 57,000 hotspots. It adds that one major driver of Wi-Fi hot spots is retail establishments, with McDonalds being a prime example,… Continue reading Commercial Wi-Fi Hotspots To Grow 47%
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Cable TV operators are continuing to expand the reach of their cable video and high-speed data services, according to a new report from In-Stat. In-Stat said that out of the 1.2 billion TV households around the world, 355 million are currently cable TV households. Total worldwide cable TV households are still increasing, although at a… Continue reading Cable TV Households Continue To Grow
Media and entertainment, financial services, travel and automotive advertisers in the US will spend $11.5 billion advertising online in 2011, according to a new report from JupiterResearch. The US Online Category Advertising Forecast, 2006 to 2011 report says that this will account for 57% of all online ad spending that year. An earlier report from… Continue reading Top US Online Advertising Categories For 2011
The Advertising Standards Authority has rejected a complaint that the words “great sound” relating to DAB digital radio were misleading in a leaflet published by digital multiplex operator MXR.The leaflet, illustrating the benefits of DAB, included the subheading “Great Sound”, saying “If you really love music, you want… digital-quality sound – and that’s what DAB… Continue reading ASA Rejects Complaint That “Great Sound” Of DAB Is Misleading
The BBC’s plans for delivery of on-demand content have been criticised by the RadioCentre, the commercial radio industry’s representative body.Whilst accepting that the BBC should play a role in introducing consumers to new means of receiving content, the RadioCentre has cautioned against gifting the BBC a blank canvas with which to dominate the future of… Continue reading BBC’s iPlayer Plans Criticised By The RadioCentre
NTL:Telewest has announced that it is to rebrand itself Virgin Media at the beginning of next year, following the acquisition of the mobile phone operator.NTL:Telewest purchased Virgin Mobile in April this year for £962 million in cash and shares, forming the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony… Continue reading NTL To Become Virgin Media Early Next Year
Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media… Continue reading Emap Advertising Launches New Consumer Insight Panel
Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform
Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360
Consumers are disinterested in using their mobile phones to view audio-visual content, according to the Olswang Convergence Consumer Survey 2006.In the 2005 survey, 70% of respondents did not want to watch TV on a mobile phone. Despite the launch of a range of mobile TV services in the past 12 months and despite the mobile… Continue reading Audio-Visual Content On Mobile Phones Proves Unpopular
