Ofcom has revised the data and modelling it is using in the consultation on the restriction of television advertising of food and drink products to children.Ofcom expects the changes to decrease the costs to broadcasters of each of the proposed policy packages outlined in the consultation document and also to decrease the cost to broadcasters… Continue reading Ofcom Revises Junk Food Advertising Data
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IBM is to launch Bluetooth hotspots throughout London to enable mobile phone users to keep track of Wimbledon tennis matches.Passers-by will be able to be updated on match scores when hotspots around Liverpool Street station and other as yet unnamed areas go live at the beginning of the Wimbledon fortnight.This latest announcement is part of… Continue reading Bluetooth Hotspots For Wimbledon
Joaquim Agut Bonsfills, chief executive of production company Endemol, has resigned amid speculation that the company is about to be sold by its Spanish owner Telefonica. British Tom Barnicoat has been tipped as the new head of the Dutch Big Brother producer. Mr Barnicoat is currently the chief operating officer and a former head of… Continue reading Endemol Chief Exec Quits Amid Takeover Speculation
First-quarter organic growth for the Publicis Groupe grew 6.3%, its chairman and chief executive Maurice Levy told shareholders at the network’s AGM yesterday. At the meeting, he said: “New business remains vigorous and promising. In addition, the overall global advertising environment is favourable, marked by strong growth in the US and China, as well as… Continue reading Publicis Sees Q1 Growth
Mobile TV will take off in a big way this year, according to a report by Informa Telecoms & Media, with the World Cup providing the spark for the launch of services across Europe. Informa predicts that the £300 million of revenue will come from users accessing streaming and broadcast services on their phones in… Continue reading World Cup To Kick Off Growth For Mobile TV
Viacom Brand Solutions (VBS) has signed up MicroStars, the miniature football star figurines, for an interactive football game that will be available on Nickelodeon’s red button service during the World Cup.The figurines of Beckham, Rooney and Owen, will feature in five football games available in the MicroStars Playzone until the end of the tournament.VBS, the… Continue reading Miniature Footballers Go Red Button Active
Channel 4’s Big Brother last night reasserted itself with more than 20% of the adult viewing share, now that X Factor: Battle Of The Stars has departed our screens.Over four million adult viewers tuned in to BB last night. Nominations will be shown tonight; newcomer, the cross-dressing Sam, and hyper-whiney Nikki will be up for… Continue reading Big Brother Benefits From X Factor Departure
A new on-demand broadband service is being launched by Flextech Television, the content division of Telewest Broadband, which will give viewers access to LIVINGtv and Bravo programmes online.The service enables users to download episodes of their favourite series direct to their PC, with popular shows such as Most Haunted and Real Football Factories available to… Continue reading Flextech Launches Broadband On-Demand Service
More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report.Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial only… Continue reading Digital Television Thriving In The UK
Viewing habits of hard-to-reach television audiences may be easier to understand thanks to the launch of a new series of profile DVDs by TV marketing body, Thinkbox.TV Bites is a series of in-depth television audience profiles, packaged as bite-sized 10-minute movies to be distributed on DVD. The programmes use expert analysis to provide information to… Continue reading Thinkbox DVD Series To Aid Advertisers
